Assistant Brand Manager
Job details
Parag Milk Foods Ltd. stands tall as a leading entity in the FMCG sector since 1992. The Company has become synonymous with quality and reliability. We offer internationally acknowledged products across 31 countries under renowned brand names such as Gowardhan, Go, Pride of Cows ad Avvatar. We take pride in offering a wide array of dairy products that cater to the varied tastes and preferences of consumers, ensuring satisfaction at every sip and bite. One of the key pillars of Parag Milk Foods' success lies in its unwavering focus on cultivating a vibrant workplace culture that fosters growth and prosperity for its employees. The average employee median tenure of Parag is about 11 years, thereby enabling company's dedication to nurturing talent and promoting a growth mind set. Experience -Minimum 5 years 5 days working, Location - Vidyavihar, Mumbai. Key Responsibilities: 360-Degree Marketing Campaign Execution:
- Assist in designing and executing integrated marketing campaigns across all channels, including digital, social media, TV, print, out-of-home (OOH), events, and in-store marketing.
- Ensure consistent brand messaging across all touchpoints to create a unified brand experience.
- Conduct market research to understand consumer behavior, preferences, and trends.
- 360-degree marketing strategies to identify opportunities and threats.
- Collaborate with internal teams and agencies to develop engaging, platform-specific content for digital, traditional, and experiential platforms.
- Ensure campaigns are optimized for each channel while maintaining overall campaign objectives.
- Work with sales, product, and design teams to align brand strategy with business goals.
- Coordinate with external agencies for creative, media buying, and PR activities.
- Track the performance of 360-degree marketing initiatives using KPIs such as ROI, reach, engagement, and conversion rates.
- Provide actionable insights to improve future campaigns.
- Assist in managing budgets for marketing campaigns, ensuring resources are allocated effectively across all channels.
- Monitor expenditures and prepare detailed reports for stakeholders.
- Support the planning and execution of experiential marketing events, product launches, and brand activations.
- Ensure all activations align with the broader marketing strategy.
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