Senior Manager Marketing

Responsibilities:

1. Develop and implement innovative marketing strategies to enhance brand visibility and drive student enrollment.
2. Leverage AI tools for audience segmentation, predictive analytics, and targeted marketing efforts.
3. Conduct comprehensive market research to identify opportunities, trends, and competitive insights.
4. Lead and manage the regional marketing team, ensuring collaboration and high performance.
5. Oversee the creation of compelling digital and content marketing campaigns, including SEO and social media.
6. Utilize marketing analytics tools to measure campaign success and optimize strategies for better outcomes.
7. Build and maintain strong relationships with schools, colleges, and other key stakeholders to expand outreach.
8. Plan and execute promotional events, open houses, and educational fairs to attract prospective students.
9. Monitor and enhance the institution’s brand identity, ensuring consistency across all platforms and materials.
10. Stay updated on industry trends and emerging technologies, integrating relevant advancements into marketing initiatives.

1. Masters/MBA in Marketing from HEC recognized institute.
2. 10-12 Years of experience in Marketing and Business Development preferably with educational industry.
3. Proven track record of creating and implementing successful marketing strategies.
4. Familiarity with various marketing and analytics tools.
5. Exceptional communication and presentation skills.
6. Strong understanding of current industry trends and technological advancements.
7. Ability to manage multiple projects and deadlines effectively.
8. Strong problem-solving skills and willingness to think outside the box.