Job details
The job in short Banking is changing. Businesses and consumers alike want to bank their way, frictionless, anytime, anywhere. At Backbase you will help drive the digital banking revolution. You will enable banks and credit unions to become digital first and to deliver excellent user experience across all of their channels. We are looking for a passionate Field Marketing Manager for developing and executing Field Marketing plans and activities for Backbase in the ANZ region, based in our Sydney, office. Meet the job
- Based on the annual Go-to-Market-Strategy, you will create the Marketing plan to support the ambitious revenue goals in ANZ. A deeper understanding of Backbase's key market segment, the customers, propositions, products and competitors will contribute to your performance;
- You will create awareness and thought leadership for Backbase by creating relevant and credible stories that deliver value to those seeking to digitally transform their banking experience;
- You will drive integrated demand generation programs (campaigns and events) working closely with our regional sales teams aligned to business goals. You own the execution of on- and offline (global) Marketing programs according to local market needs;
- On a daily basis, you will work with our Partner Account Managers as well as with our partner ecosystem: Solution Providers and System integrators for building compelling "for and through" marketing campaigns and activities for developing joint business for Backbase and our Partners in the region;
- You will execute customer and partner communications campaigns such as webinars, user conferences, round tables.Working closely with the global marketing team you will improve conversion of all PPC channels as well as engagement and conversion of the website.
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Businesses and consumers alike want to bank their way, frictionless, anytime, anywhere. At Backbase you will help drive the digital banking revolution. You will enable banks and credit unions to become digital first and to deliver excellent user experience across all of their channels. <br> We are looking for a passionate Field Marketing Manager for developing and executing Field Marketing plans and activities for Backbase in the ANZ region, based in our Sydney, office. <br> <br> <br> <br> <b> Meet the job </b> <br> <br> <ul> <li> Based on the annual Go-to-Market-Strategy, you will create the Marketing plan to support the ambitious revenue goals in ANZ. 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The course also includes an E-certificate, which can help you stand out in the job market by adding value to your resume.<br /> <br /> You may realise your goals and prepare for your ideal profession by taking this comprehensive Fact Checking Methods course. The Fact Checking Methods course gives students an in-depth learning experience that they may work through at their own pace to help them advance their careers. The Fact Checking Methods course will teach you everything you need to know to advance in your chosen field.<br /> <br /> To give you the most convenient and rich learning experience possible, the Fact Checking Methods course is divided into multiple modules. You will obtain an instant e-certificate as confirmation of complete skill development and competency upon successful completion of the Fact Checking Methods course.<br /> <br /> In conclusion, the Fact Checking Methods course is an excellent way to advance your profession. So, what do you have to lose? Enrol right now!<br /> <br /> <strong>And you will also get these gifts</strong> <ul> <li>Free instant e-Certificate</li> <li>Free Printed Certificate</li> <li>Free Printed Transcript</li> <li>One-year Course Access</li> </ul> <br /> ', 'outline' => null, 'who_should_take_this_course' => null, 'career_path' => 'Blogger,Freelance Blogger,Blogger Outreach Executive,Online Sports Blogger,EBook Writer,eBook', 'eligibility' => 'To complete this Fact Checking Methods Course, there is no previous experience is required.', 'school' => 'Global Courses', 'keywords' => 'Personal Development,Professional Diploma in Personal Development Skills,Fact Checking Methods,Zen Teachings and Personal Development,Life Coaching - Personal Development', 'location' => 'Online', 'duration' => '2 Hours', 'timing' => 'Flexible', 'cost' => null, 'discount' => '90% Off for Laimoon Users!', 'eligibility_criteria' => null, 'job_matching_keywords' => null, 'boosted' => '0', 'lang_code' => 'en', 'status' => 'active', 'auto_translated' => '0', 'objectives' => null, 'photo' => null, 'photo_cta' => null, 'video' => null ), 'Profile' => array() ), (int) 1 => array( 'Course' => array( 'id' => '133974', 'seeder_id' => '43', 'edited_seeder_id' => '43', 'edited_client_id' => '8101', 'title' => 'Webinar Marketing - Level 3', 'external_link' => 'https://www.study365.co.uk/course/webinar-marketing-level-3/', 'objectives' => null, 'photo_cta' => null, 'photo' => null, 'length' => '', 'next_session' => '', 'schedules' => null, 'duration' => '4 Hours', 'base_duration' => '0', 'timing' => '', 'location' => 'Online', 'global_location_id' => '275', 'school' => 'Study 365', 'logo' => '', 'certificate_diploma' => 'yes', 'image' => '', 'brochure_url' => null, 'video' => '', 'cost' => '', 'price' => '19', 'price_enquiry' => '0', 'course_status' => 'Paid', 'base_price' => '24', 'nondiscounted_base_price' => '0', 'currency' => 'GBP', 'discount' => '90% Off for Laimoon Users!', 'free_trial_text' => '', 'laimoon_offer' => '0', 'summary' => '<strong>Overview<br /> Certificate in Webinar Marketing - Level 3</strong><br /> <br /> How can you present a seamless and smooth webinar that motivates your audience to the call of action? Webinar Marketing - Level 3 will teach you how to present a successful webinar to the right audience at the right time. There are several key factors to delivering a great webinar. First, deliver the right pitch, second convince the client, and third, make your audience follow the call to action.<br /> <br /> The Webinar Marketing course will enable you to understand who your audience is, avoid costly mistakes that make a webinar boring, learn what your audience wants to hear from you, and demonstrate true value proposition. The secret to a great webinar is to be able to persuade your audience to act now. Webinars can be used to effectively promote your business as it provides a great opportunity to sell. If you break down webinar statistics, data indicates just how successful webinars can be in the realm of things.<br /> <br /> The Webinar Marketing course will teach you how to make the perfect sales pitch when creating your webinar. A webinar should focus on a single topic that has relevance to the audience. Make your webinars unique, helpful, specific, and urgent. There is an ever-increasing need for qualified individuals who are high-performing and get the best results. This is an IAP certified course that will demonstrate to leading employers you are continually developing yourself and will make you a desirable candidate.<br /> <br /> <strong>Why You Should Consider Taking this Course at Study365?</strong><br /> <br /> Study365 is a leading online provider for several accrediting bodies and provides learners the opportunity to take this exclusive IAP course. At Study365, we give our fullest attention to our learners' needs and ensure they have the necessary information required to proceed with the training.<br /> <br /> Learners who register will be given excellent learning support, discounts for future purchases and be eligible for a TOTUM Discount card and Student ID card with amazing offers and access to retail stores, the library, cinemas, gym memberships and their favourite restaurants.<br /> <br /> <strong>Learning Outcomes</strong> <ul> <li>Learn what a webinar is all about</li> <li>Learn to host a webinar for Free</li> <li>Structure the webinar correctly so it has a high conversion rate</li> <li>Craft effective webinars each time</li> <li>Learn about the different types of webinars</li> </ul> <strong>Course Curriculum</strong> <ol> <li>Introduction</li> <li>What Is A Webinar</li> <li>The 4 Types Of Webinars</li> <li>Typical Webinar Sales Funnel Layout</li> <li>Perfect Webinar Script</li> <li>The Perfect Webinar Script PowerPoint Template Walkthrough</li> <li>Use The Next Video For Webinar Countdowns</li> <li>Countdown Clock</li> <li>Tips For Creating A PowerPoint Presentation</li> <li>Should You Do Paid Or Free Webinars</li> <li>Which Webinar Software To Use</li> <li>My Personal Webinar Sales Funnel</li> <li>YouTube Live Walkthrough</li> <li>Tips For Creating The Perfect Webinar</li> <li>Obs Setup</li> <li>Tools I Personally Use For Recording</li> <li>Creating A Professional Background For $50</li> <li>Voice Inflection For 2x Sales</li> </ol> <strong>Method of Assessment</strong><br /> <br /> This is a knowledge-based course, and thus, will contain no method of assessment.<br /> <br /> <strong>Certification</strong><br /> <br /> Upon the successful completion of the course, learners will be awarded an accredited Certificate of Completion for Webinar Marketing - Level 3 by IAP.<br /> <br /> <strong>Awarding Body</strong><br /> <br /> The International Awards for Professionals iAP is an awarding body established in 1999 that aims to promote a high educational standard. 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Webinar Marketing - Level 3 will teach you how to present a successful webinar to the right audience at the right time. There are several key factors to delivering a great webinar. First, deliver the right pitch, second convince the client, and third, make your audience follow the call to action.<br /> <br /> The Webinar Marketing course will enable you to understand who your audience is, avoid costly mistakes that make a webinar boring, learn what your audience wants to hear from you, and demonstrate true value proposition. The secret to a great webinar is to be able to persuade your audience to act now. Webinars can be used to effectively promote your business as it provides a great opportunity to sell. If you break down webinar statistics, data indicates just how successful webinars can be in the realm of things.<br /> <br /> The Webinar Marketing course will teach you how to make the perfect sales pitch when creating your webinar. A webinar should focus on a single topic that has relevance to the audience. Make your webinars unique, helpful, specific, and urgent. There is an ever-increasing need for qualified individuals who are high-performing and get the best results. This is an IAP certified course that will demonstrate to leading employers you are continually developing yourself and will make you a desirable candidate.<br /> <br /> <strong>Why You Should Consider Taking this Course at Study365?</strong><br /> <br /> Study365 is a leading online provider for several accrediting bodies and provides learners the opportunity to take this exclusive IAP course. At Study365, we give our fullest attention to our learners' needs and ensure they have the necessary information required to proceed with the training.<br /> <br /> Learners who register will be given excellent learning support, discounts for future purchases and be eligible for a TOTUM Discount card and Student ID card with amazing offers and access to retail stores, the library, cinemas, gym memberships and their favourite restaurants.<br /> <br /> <strong>Learning Outcomes</strong> <ul> <li>Learn what a webinar is all about</li> <li>Learn to host a webinar for Free</li> <li>Structure the webinar correctly so it has a high conversion rate</li> <li>Craft effective webinars each time</li> <li>Learn about the different types of webinars</li> </ul> <strong>Course Curriculum</strong> <ol> <li>Introduction</li> <li>What Is A Webinar</li> <li>The 4 Types Of Webinars</li> <li>Typical Webinar Sales Funnel Layout</li> <li>Perfect Webinar Script</li> <li>The Perfect Webinar Script PowerPoint Template Walkthrough</li> <li>Use The Next Video For Webinar Countdowns</li> <li>Countdown Clock</li> <li>Tips For Creating A PowerPoint Presentation</li> <li>Should You Do Paid Or Free Webinars</li> <li>Which Webinar Software To Use</li> <li>My Personal Webinar Sales Funnel</li> <li>YouTube Live Walkthrough</li> <li>Tips For Creating The Perfect Webinar</li> <li>Obs Setup</li> <li>Tools I Personally Use For Recording</li> <li>Creating A Professional Background For $50</li> <li>Voice Inflection For 2x Sales</li> </ol> <strong>Method of Assessment</strong><br /> <br /> This is a knowledge-based course, and thus, will contain no method of assessment.<br /> <br /> <strong>Certification</strong><br /> <br /> Upon the successful completion of the course, learners will be awarded an accredited Certificate of Completion for Webinar Marketing - Level 3 by IAP.<br /> <br /> <strong>Awarding Body</strong><br /> <br /> The International Awards for Professionals iAP is an awarding body established in 1999 that aims to promote a high educational standard. They hope to create online education that is trustworthy and credible. They are focused on raising the standards of online education and ensuring it is accessible to all. The iAP provides accreditation for a range of educational establishments and monitors and continually develops the educational standards of such institutions. Their globally recognised certifications give learners the opportunity to acquire the skills and knowledge needed to gain employment in the chosen fields.<br /> <br /> <strong>About the Tutor</strong><br /> <br /> Zach Miller is a sales professional with a touch of genius to him. He is a certified Sales Funnel Consultant and Builder. He knows the art of doubling sales and multiplying seven-figure businesses. He knows all about sales funnels. While the core focus of his teaching is sales funnels, he also has profound expertise in running an online business. Zach specialises in email marketing, SEO, video marketing, and all things business and entrepreneurial. Taking a course with Zach Miller will open the door to his exciting secret of running a successful sales funnel.<br /> <br /> <strong>Who is this course for?</strong> <ul> <li>Entrepreneurs</li> <li>Businesses</li> <li>Online Marketers</li> <li>Presenters</li> </ul> ', 'outline' => '', 'who_should_take_this_course' => '', 'career_path' => 'Online Marketers,Entrepreneurs,Presenters', 'eligibility' => '<ul> <li>Learners should be over the age of 16, and have a basic understanding of English, ICT and numeracy.</li> <li>A sound educational background is recommended</li> </ul> ', 'school' => 'Study 365', 'keywords' => 'Marketing,Sales,Business,Communication Skills,Webinar Marketing - Level 3', 'location' => 'Online', 'duration' => '4 Hours', 'timing' => '', 'cost' => null, 'discount' => '90% Off for Laimoon Users!', 'eligibility_criteria' => '', 'job_matching_keywords' => 'Webinar Marketing - Level 3', 'boosted' => '0', 'lang_code' => 'en', 'status' => 'active', 'auto_translated' => '0', 'objectives' => null, 'photo' => null, 'photo_cta' => null, 'video' => null ), 'Profile' => array() ) ) $job = array( 'Job' => array( 'id' => '44983601', 'contact_id' => '3773199', 'recruiter_id' => '74726', 'job_function_id' => null, 'title' => 'Field Marketing Manager', 'vacancies' => null, 'job_type_id' => null, 'description' => null, 'pay_status' => 'Free', 'external_job_description' => '<b> The job in short </b> <br> <br> <br> Banking is changing. Businesses and consumers alike want to bank their way, frictionless, anytime, anywhere. At Backbase you will help drive the digital banking revolution. You will enable banks and credit unions to become digital first and to deliver excellent user experience across all of their channels. <br> We are looking for a passionate Field Marketing Manager for developing and executing Field Marketing plans and activities for Backbase in the ANZ region, based in our Sydney, office. <br> <br> <br> <br> <b> Meet the job </b> <br> <br> <ul> <li> Based on the annual Go-to-Market-Strategy, you will create the Marketing plan to support the ambitious revenue goals in ANZ. A deeper understanding of Backbase's key market segment, the customers, propositions, products and competitors will contribute to your performance; </li> <li> You will create awareness and thought leadership for Backbase by creating relevant and credible stories that deliver value to those seeking to digitally transform their banking experience; </li> <li> You will drive integrated demand generation programs (campaigns and events) working closely with our regional sales teams aligned to business goals. You own the execution of on- and offline (global) Marketing programs according to local market needs; </li> <li> On a daily basis, you will work with our Partner Account Managers as well as with our partner ecosystem: Solution Providers and System integrators for building compelling "for and through" marketing campaigns and activities for developing joint business for Backbase and our Partners in the region; </li> <li> You will execute customer and partner communications campaigns such as webinars, user conferences, round tables.Working closely with the global marketing team you will improve conversion of all PPC channels as well as engagement and conversion of the website. </li></ul> <br> <br> <b> Mode of work: </b> Full time <br> <br> <br> <br> <b> How about you? </b> <br> • Deep understanding and development of compelling marketing plans with proven experience in leading and executing in B2B enterprise software companies; <br> • Curiosity about customer needs and experience in 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