Social Media Strategist

Role: Social Media Strategist & Content Creator (Viral Marketing) If you instantly get the ‘very demure, very mindful’ reference, we need to talk. At SIP Abacus New Zealand & Australia, we’re on the lookout for a Social Media Strategist + Content Creator to bring their A-game. If you live for good memes and online guerrilla marketing , this one’s for you. Oh, and if you’ve got a hang of academic marketing, it’s a huge plus. This is a remote position. What You’ll Do:

• Create, schedule, and roll out social content calendars.
• Coordinate with the CCO to pitch and execute guerrilla-style campaigns that get folks talking & build awareness.
• Churn out scroll-stopping UGC & EGC video content, challenges, interviews, trivia, content episode series, and more (you’ll be facing the camera in some of the content).
• Develop and execute viral marketing, meme marketing, and moment marketing strategies across socials.
• Manage SIP Abacus New Zealand’s brand voice and tone across socials (think Instagram, TikTok, Facebook, LinkedIn, and YouTube).
• Leverage social listening tools to spot key themes & topics to amp up brand efforts.
• Monitor and analyze social insights & metrics to tweak campaigns and boost performance.

• 3-4 years of experience owning social content.
• Experience in graphic designing tools like Adobe Creative Suite & other video editing software.
• Strong interpersonal and collaboration skills.
• Experience in SMM tools (think Khoros, Sprinklr) and project management tools.
• Obsessed with moment marketing and viral marketing.
• Fully comfortable in front of the camera (this is a must).
• A knack for social ads and analytics platforms.
• Ability to distinguish between a good meme and a bad meme, and how to use them both.