Lead Generation Representative

Job Overview of Lead Generation Representative

The Lead Generation Representative is in charge of locating and screening potential new clients for the sales force. Lead generation representatives find and investigate possible customers, make contact, and gather pertinent data to pique interest. Their ability to provide a consistent flow of qualified leads is essential for bolstering sales campaigns and propelling business expansion.

Position

Lead Generation Representative

Department

Sales Jobs

Skills Required

Lead Generation, CRM, Outreach

Experience Required

2 - 6 years

Educational Qualification(s) Required

Bachelor’s Degree in Business, Marketing, or related field (preferred)

Duties & Responsibilities

• Conduct research to identify potential leads and gather relevant contact information through various channels such as online databases, social media, and industry networks.
• Initiate and manage outreach efforts to engage with prospects via email, phone calls, and social media, presenting our products/services and generating interest.
• Qualify leads based on established criteria to ensure they meet the sales team's requirements for potential conversion.
• Maintain accurate and up-to-date records of lead interactions and progress in the CRM system, ensuring data integrity.
• Collaborate closely with the sales team to transfer qualified leads, providing detailed insights and context to facilitate the sales process.
• Track and analyze lead generation metrics, such as conversion rates and lead quality, to assess performance and refine strategies.
• Stay informed about industry trends, competitor activities, and market conditions to identify new opportunities and enhance outreach efforts.
• Continuously improve lead generation techniques and strategies through ongoing learning and development.

Required Skills & Qualifications

• 2 - 6 years of experience in lead generation, sales development, or a similar role.
• Proficiency in using CRM software (e.g., Salesforce, HubSpot) and lead generation tools.
• Strong research skills and experience with identifying and targeting potential leads.
• Excellent communication skills, with the ability to effectively engage and persuade prospects.
• Proven track record of meeting or exceeding lead generation targets.
• Ability to work independently and manage multiple priorities effectively.
• Familiarity with lead qualification criteria and best practices.
• Bachelor’s degree in Business, Marketing, or a related field is preferred but not required.

Work Location

Singapore

Working Model

Work from Office. You should be open to working on-site at our locations or client sites. Remote work may be available — apply now and check with the recruiter. #J-18808-Ljbffr