Graphic Designer and Digital Marketing Specialist

Responsibilities

1. Prepare graphic design work to be accomplished by gathering information and materials and planning concept; illustrate concept by designing rough layout with sketches and mock-ups of art and copy regarding arrangement, size, type size and style, and related aesthetic concepts;
2. Support the graphic and web design needs of NPHS’ various lines of business to understand their business goals, scope of work, and brand to develop customized design needs;
3. Coordinate, design and manage graphical content for all platforms including websites, print media, social media, electronic newsletters, product design, displays and productions for organization and its clients;
4. Produce videos, photography, animated graphics and other electronic multimedia;
5. Actively participate in team brainstorming/concept development sessions;
6. Take creative critiques from management and clients to adjust design based on these critiques; adheres to organizations and clients branding guidelines;
7. Adhere to project deadlines and provide status updates on a regular basis to management;
8. Complete projects by coordinating with outside consultants, agencies, art services, printers, photographers, illustrators, other designers, staff, etc;
9. Maintain technical knowledge in graphic design and emerging trends;
10. Contribute to team effort by helping with other projects as needed;
11. Other duties as assigned.

1. Identify target market, create a brand image, and maintain a marketing campaign for the internet and for digital technologies;
2. Increase brand awareness and promote company products and services to increase production;
3. Develop various online promotions and email campaigns to communicate NPHS’ message, and perform consumer research to discover other ways of reaching customers via the Internet;
4. Provide support for management of website’s SEO, Google Analytics report analysis, and Google AdWords strategy;
5. Establish and manage business relationships with public and private organizations to generate leads and drive customer traffic to NPHS’ lines of business;
6. Community and business outreach including identification of potential business opportunities and partnerships;
7. Other duties as assigned.

• Expert-level Adobe Creative Suite Skills (Photoshop, InDesign, Illustrator) is a must;
• Excellent Typography Skills;
• Knowledge in key areas of marketing (SEO, social media, content marketing, email marketing, PPC and SEM);
• Experience with Javascript, HTML, CSS, and WordPress is a plus;
• A good working knowledge of the interactive production process, including graphics and optimization, and web page production;
• Ability to organize and manage multiple priorities, while demonstrating strong attention to detail and appreciation of deadlines is essential;
• Strong public speaking and presentation skills;
• Excellent Microsoft Office Skills (Word, Outlook, PowerPoint, Excel);
• Demonstrate enthusiasm and commitment to the job and the company core values;
• Goal-oriented business sales experience with skills in networking and relationship management;
• Ability to learn and work with other emerging internet technologies;
• Ability to work well under pressure and time constraints, demonstrating an interest in continuous improvement of self and the organization;
• Entrepreneurial problem solver and solutions-focused team member;
• Focused on providing excellent customer-oriented solutions.