Senior Marketing Operations Manager, Campaigns

Who We Are Is What We Do.

Deel and our family of growing companies are made up of global teams dedicated to helping businesses hire anyone, anywhere, easily. The team comprises over three thousand self-driven individuals spanning over 100 countries, and our unified yet diverse culture keeps us continually learning and innovating the platform and products for customers. Companies should be able to hire the best talent anywhere in the world, so we are building the best platform to make that a reality. Our market-leading technology, expertise, and global team are crucial to the platform’s success. We deliver the best products and features in our space, enabling millions of jobs worldwide and connecting the global workforce with the best companies and opportunities.

About The Role

We are looking for a senior manager to join our growing Marketing Operations team to lead our campaign execution function. As a Senior Manager of Marketing Operations, you will be pivotal in driving strategic and operational initiatives that support campaign execution across our marketing teams (in alignment with other functions) to drive performance improvements and continuously enhance the impact of marketing on Deel’s growth. Our ideal candidate will have full ownership over our marketing operations campaign execution – working closely with Marketing and Revenue Operations teams to implement processes, templates, best practices, and QA that enable the Deel Marketing team to execute campaigns across owned channels and to move faster and market smarter while maintaining operational excellence. You will report to our Senior Director of Lifecycle Marketing & Operations.

What You’ll Do At Deel

• Proactively own process improvements and best practices within key marketing technologies such as Hubspot, Braze, Demandbase, and Salesforce to ensure demand generation and nurture programs are running successfully and meeting our lead and conversion goals.
• Own the process for audience segmentation building within our automation and communication tools.
• Own the traffic management for outbound email and in-app marketing campaigns to ensure an excellent customer experience.
• Support campaign execution including campaign creation architecture, lead management, target list creation, and segmentation, and QA for campaigns, workflows, and data issues.
• Build and execute programs within key marketing technologies, as needed, to ensure timely launch of marketing campaigns.
• Work closely with other GTM Operations teams to maintain the integrity of customer and prospect data by ensuring data cleansing, de-duping, and enrichment programs and processes are implemented and managed.
• Create documentation, training materials, and enablement presentations, as well as train GTM teams when needed.
• Assist with the onboarding of new marketing technologies and ensure they correctly function in our technology stack.
• Provide exemplary service to internal customers such as sales, marketing program managers and executives.

Key Qualifications

• 5+ years of experience in marketing operations.
• Demonstrated experience managing campaigns in marketing technology systems at fast-paced B2B organizations.
• Advanced experience in marketing automation (preferably HubSpot) and Salesforce – building sophisticated operations at scale.
• Strong understanding of integrated B2B marketing, account-based marketing, product-led growth, marketing technology ecosystems and data infrastructure.
• Experience in supporting large scale projects involving culturally and geographically diverse cross-functional stakeholders.
• Experience with implementing processes and best practices to ensure proper execution and tracking of marketing campaigns to allow analytic teams to deliver end-to-end campaign performance insights and reporting.
• Data-driven approach to marketing and ability to translate reports into actionable insights for stakeholders.
• Impeccable communication skills and ability to work cross-functionally, build relationships and influence in a fully remote set-up.
• Growth mindset with inherent curiosity and personal drive, ability to navigate ambiguity and operate independently in a fast-paced global environment.

Total Rewards

Our workforce deserves fair and competitive pay that meets them where they are. With scalable benefits, rewards, and perks, our total rewards programs reflect our commitment to inclusivity and access for all.

Some things you’ll enjoy

• Provided computer equipment tailored to your role.
• Stock grant opportunities dependent on your role, employment status and location.
• Additional perks and benefits based on your employment status and country.
• The flexibility of remote work, including WeWork access where available.

At Deel, we’re an equal-opportunity employer that values diversity and positively encourages applications from suitably qualified and eligible candidates regardless of race, religion, sex, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, pregnancy or maternity or other applicable legally protected characteristics. #J-18808-Ljbffr