Student Recruitment Officer

Expected Qualifications and Experience:

• Bachelor’s degree or master’s degree in marketing or degrees in the associated field, completed degree(s) from an accredited institution.
• At least 2 years of experience in any marketing field with 1 year of experience in digital marketing. Preferred to have knowledge of student recruitment and retention issues.

Required Knowledge, Skills, and Attributes: - Ability to contribute to and develop integrated marketing campaigns to promote a service or idea. - Excellent communication and interpersonal skills. - Ability to gather data, compile information, and prepare reports. - Ability to prepare and deliver presentations. - Ability to evaluate and compare different offers from various providers. - Skill in the configuration and use of computerized database programs. - Negotiation skills. - Multi-tasking abilities. Roles and Responsibilities: - Develops, coordinates, and delivers outreach programs and marketing strategies, including community workshops, retreats, and related recruitment efforts; arranges visits and tours for prospective students and parents. - Develops and maintains partnerships between the university, local schools, alumni networks, community partners, and other identified groups throughout the assigned territory/population. - Develops and maintains a database of potential candidates. - Coordinates university participation in local, regional, and international recruitment fairs, conferences, and related outreach events; coordinates event-specific organizational aspects, promotional materials, and information from the university and its colleges, educational programs, and degrees. - Participates in and/or organizes and implements all aspects of general, college, and program-oriented events utilizing presentation and promotional materials. - Visits middle schools, high schools, and colleges; speaks to groups and individual students; meets with school counselors, administrators and/or other constituent groups to promote outreach activities and as required to assist other recruiters. - Conducts market research to collect information on what is available in the higher education sector. - Responds to students’ and candidates’ inquiries. - Acts as the focal person for internal coordination of student recruitment and financial aid and/or scholarship information and deadlines. - Prepares reports and proposals regarding recruitment and outreach activities and responds to inquiries from students and minority agencies. - Creates, packages, monitors, and distributes resource materials for student recruitment and retention programs; develops mentorship programs; analyzes trends in recruitment and retention programs; develops strategies for program evaluation. - Performs miscellaneous job-related duties as required. #J-18808-Ljbffr