Senior Executive, Digital Marketing

This job is for a Senior Executive in Digital Marketing at AEON Credit. You might like this job because you get to drive online customer acquisition, grow market segmentation, and optimize digital marketing campaigns for credit products & services. Full-Time Few days ago

Job Description

• Assist in the development and implementation of digitally led marketing plans to achieve growth ambition for online customer acquisition of assigned portfolios/businesses.
• Work closely with the team to support initiatives that drive new customer base through first product onboarding of credit cards or personal financing.
• Collaborate in efforts to grow downloads, usage, and awareness of the AEON Wallet app and other AEON Credit products and services.
• Stay abreast with the knowledge of marketing trends, developments, and best practices to uphold the brand’s competitive advantage.
• Support effort to grow market segmentation & targeting for each assigned product line/channels.
• Familiarize with the target segments and opportunities within the existing customer base to improve migration to digital services.
• Work hand-in-hand in ideating & implementing a cohesive digital marketing strategy across all social media handles, ensuring alignment of communications and messaging across all digital platforms.
• Assuring the effectiveness of digital marketing initiatives through tracking and analysis of campaign results with the aim to optimize and to scale at large.
• Support the process of developing all credit card usage campaign collaterals.

Job Requirements

• Degree or other suitable qualification, preferably in Marketing.
• Minimum 5 years of relevant working experience in a digital marketing capacity, preferably within the financial or banking industry.
• Foundationally strong digital marketing analytical skills including confidence with traditional touchpoints.

Skills

Digital Marketing

Experience Level

4 - 7 Years of Experience

Job Specialisation

Digital Marketing

Company Profile

AEON Credit Service is a leading consumer financing provider with business operations in Japan, Malaysia, Hong Kong, Thailand, Taiwan, and China. The Company has established a strong presence in Malaysia since 1996 to provide easy payment schemes for purchase of consumer goods and a personal financing scheme based on Syariah principles. Our business philosophy is based on 'Customer Satisfaction' and we strive to make a positive contribution to our customer's lifestyles. AEON Credit has more than 60 branches in East and West Malaysia. In line with our rapid business expansion, we are extending our service network to new locations to better serve our customers. #J-18808-Ljbffr