Assistant Director of Marketing
Job details
Job Title: Assistant Director of Marketing Reporting to: Director of Sales and Marketing Responsibilities:
- Marketing and Communication
- Maintain good working relationships with local and international media.
- Maintain current media lists: local and international travel, leisure, lifestyle, entertainment, business and food editors.
- Execute media placements for hotel through news releases and personal contacts.
- Develop business and leisure travel promotions; release to press and/or target audience.
- Explore valuable media trades where appropriate.
- Serve as hotel spokesperson, when appointed by general manager, to make all official statements for hotel to media, especially during crisis situations.
- Maintain photo/electronic library of hotel executive committee and all other aspects of hotel.
- Maintain and update hotel’s website.
- Submit stories/photos to media regularly. Monitor news coverage and circulate internally.
- Maintain updated hotel press kit to include news releases, executive committee biographies & photos.
- Establish PR & communications programs that will benefit and support sales and F&B strategies and initiatives.
- Assist director of sales and marketing in developing and producing sales support materials for hotel (newsletters, brochures, mailers, promotion materials, in-room information, guides, etc.).
- Assist director of food and beverage in the development and production of signage, menus, and other F&B collateral materials.
- Contribute to employee newsletter, announcements and other printed materials published by the talent & culture department.
- Monitor all printed materials to ensure adherence to corporate identity standards.
- Arrange photography of VIP guests and maintain archives.
- Coordinate all special events and promotions with the aim to maximize publicity.
- Evaluate requests for hotel donations of services/financial participation from civil, social and charitable organizations; respond to requests, coordinate reservations and preparation of gift certificates; serve as hotel’s representative on major civic or community programs.
- Measure and communicate success of campaigns and digital performance using relevant reports tools.
- Collect, review, and submit invoices for property marketing efforts and manage the overall submission process.
- Bachelor’s Degree.
- Minimum 6 years of experience in Marketing Communications/Public Relations or 2 years of experience in a similar capacity.
- Excellent reading, writing and oral proficiency in English language.
- Proficient in MS Excel, Word, & PowerPoint.
- Excellent leadership, interpersonal and communication skills.
- Detail-oriented and highly reliable in thorough execution and follow-through.
- Ability to work well in stressful & high-pressure situations.
- A team player & builder.
- Well-presented and professionally groomed at all times.
- Hotels
- Hospitality
- Marketing
- Brand Management
- Marketing Research
- Digital Marketing
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