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Home Qatar Marketing Manager

Marketing Manager

Full time at a Laimoon Verified Company in Qatar
Posted on December 14, 2024

Job details

What you will do:

Define and manage brand positioning to increase brand power for Automotive, Electronics and Watches.

Develop advertising campaigns, media plan, contact strategy including:

Offline media

Digital media including website and social media strategy development

Owned media such as POS, local special events for branches

Brand management encompassing sponsored events, national events, Ramadan, National day, Motorsports, etc.

Develop and pilot marketing efficiency monitoring, ROI, PDCA

Regular updates on showroom and dealer channel branding requirements

Monthly marketing reports on activations and results

Liaise with Blue Rewards to list DOMASCO brands and implement loyalty offerings

Subsidy management and initiate claims receivable from principal brands

Define and develop all entity events for internal and external stakeholders, including media.

Lead brand corporate identity definition and implementation.

Manage the online product catalogue, including product descriptions, images, pricing, and inventory levels.

Implement features and functionalities that improve customer satisfaction, such as live chat, customer reviews, and personalized recommendations.

Lead marketing performance efficiency PDCA.

With a focus on After Sales, drive operational direct marketing/ CRM marketing and one to one marketing for cost efficiency and increased retention with development of efficient monitoring of ROI and PDCA.

Track and analyze key performance metrics, such as sales data, conversation rates, traffic, and customer behavior.

Support (with the Head of Business) the relation with the OEM (principal), establish close relationship to maximize the partnership, to secure Qatar market voice of the customer, influence decisions that could affect DOMASCO business.

Skills

Required skills to be successful:

Leadership skills

In-depth expertise in Social Media marketing

Financial acumen and budget management

Events management

Attention to detail

Stakeholder management

Time management skills

Excellent written and verbal communication

About the team:

This role will report to the Head of Business and will manage 3 direct reports.

What equips you for the role:

Bachelor's degree in Marketing or Business Administration

7 years Marketing experience with 5 years in a similar role

GCC experience, Qatar experience preferred

Automotive Experience is preferred

In depth understanding and expertise in all aspects of social media marketing

Strategic and structured business and marketing understanding

Data driven outlook with focus on sales results and measurable KPIs#J-18808-Ljbffr

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