Job details
Sutherland Global is looking for a Demand Generation Manager/Senior Manager to join our marketing team. In this role, you will create, plan and execute integrated marketing campaigns to drive awareness and acquisition in net new accounts, with the goal of rapidly building leads, pipeline and revenue. This role is both strategic and execution-focused, requiring the skillset to build the long-term vision for multi-touch customer journeys along with the day-to-day operations of running multiple campaigns with a keen eye towards performance KPIs. You’re a fit for this role if you are passionate about accelerating revenue, comfortable rolling up your sleeves, and have a strong bias to data-driven action. Responsibilities Plan, craft, execute and manage integrated marketing campaigns to increase awareness, generate qualified leads, get target accounts to a state of sales readiness and generate pipeline to meet company targets · Manage program types including email, nurture tracks, SEM, paid social, webinars, content syndication, direct mail, etc. · Research and recommend creative and innovative campaign tactics and experiences based on program format and budget · Define campaign objectives, target audiences, strategies. Manage campaigns to expected ROI outcomes. · Project manage the execution of campaigns, including identifying roles and dependencies, managing timelines, and cross-functional planning · Work cross-functionally with internal teams and external agencies to effectively execute on time and within budget · Use insights from the Marketing Operations team (conversion rates, pipeline metrics, ROI, etc) to report on campaign performance, progress, and key learnings to unlock additional opportunities and impact on the business · Create and contribute to campaign promotion content including landing pages, social media, digital ads and emails. Qualifications · 5+ years of experience in B2B demand generation or campaign management · Very strong track record of generating qualified leads, accounts and pipeline and inclination towards campaigns that generate and capture demand. · Expertise in the development of creative campaigns and execution of email marketing, conversion rate optimization, social advertising, content syndication, SEM, paid digital, webinars, direct mail, etc. · Understanding and prior experience in industries such as Healthcare, Retail, Tech, CME, Travel, Manufacturing and other domains in which Sutherland operates. · Understanding and prior experience in IT Services and Digital Transformation organizations. · Experience with a digital marketing toolset, including marketing automation platforms, CRMs and ABM platforms such as 6Sense, Demand base or Terminus · Collaborative working style; ability to work independently and in cross-functional teams · Ability to work in a fast-paced environment, with a high sense of urgency, to ask questions and track down answers with confidence, and lead projects/programs with minimal direction · Proactive communicator; able to comfortably communicate plans to marketing leadership, as well as other stakeholders/leaders within the organization
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You’re a fit for this role if you are passionate about accelerating revenue, comfortable rolling up your sleeves, and have a strong bias to data-driven action. </p><p></p><p> Responsibilities </p><p> Plan, craft, execute and manage integrated marketing campaigns to increase awareness, generate qualified leads, get target accounts to a state of sales readiness and generate pipeline to meet company targets </p><p>· Manage program types including email, nurture tracks, SEM, paid social, webinars, content syndication, direct mail, etc. </p><p>· Research and recommend creative and innovative campaign tactics and experiences based on program format and budget </p><p>· Define campaign objectives, target audiences, strategies. 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If so, then Step into a world of knowledge with our course bundle - Business Theory (MBA, International Business & Business Development).<br /> <br /> <strong>Delve into eight immersive CPD Accredited courses, each a standalone course:<br /> <br /> Course 01: Business Studies<br /> Course 02: Mini MBA<br /> Course 03: Diploma in Business Analysis<br /> Course 04: International Business Principles<br /> Course 05: Business Law 2021<br /> Course 06: Learn Business Development & Sales from A-Z<br /> Course 07: Marketing Principles<br /> Course 08: Learn to Identify and Solve Business Problems</strong><br /> <br /> Traverse the vast landscapes of theory, unlocking new dimensions of understanding at every turn. Let the Business Theory (MBA, International Business & Business Development) bundle illuminate your path to wisdom.<br /> The Business Theory (MBA, International Business & Business Development) bundle offers a comprehensive exploration into a rich tapestry of vast knowledge across eight carefully curated courses. The journey is designed to enhance your understanding and critical thinking skills. Each course within the bundle provides a deep-dive into complex theories, principles, and frameworks, allowing you to delve into the nuances of the subject matter at your own pace.<br /> In the framework of the Business Theory (MBA, International Business & Business Development) package, you are bestowed with complimentary PDF certificates for all the courses included in this bundle, all without any additional charge. Adorn yourself with the Business Theory bundle, empowering you to traverse your career trajectory or personal growth journey with self-assurance. Register today and ignite the spark of your professional advancement!<br /> So, don’t wait further and join the Business Theory (MBA, International Business & Business Development) community today and let your voyage of discovery begin!<br /> <br /> <strong>Learning Outcomes:</strong> <ul> <li>Attain a holistic understanding in the designated areas of study with the Business Theory bundle.</li> <li>Establish robust bases across each course nestled within the Business Theory bundle.</li> <li>Decipher intricate concepts through the articulate content of the Business Theory bundle.</li> <li>Amplify your prowess in interpreting, scrutinising, and implementing theories.</li> <li>Procure the capacity to engage with the course material on an intellectual and profound level.</li> <li>Become proficient in the art of problem-solving across various disciplines.</li> </ul> <strong>Description</strong><br /> <br /> Stepping into the Business Theory bundle is akin to entering a world overflowing with deep theoretical wisdom. 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Hiring company
Sutherland
A process transformation company, Sutherland rethinks and rebuilds processes for the digital age by combining the speed and insight of design thinking with the scale and accuracy of data analytics. We have been helping customers across industries from financial services to healthcare, achieve greater agility through transformed and automated customer experiences for over 30 years.Headquartered in Rochester, N.Y., Sutherland employs thousands of professionals spanning 19 countries around the world. To learn more, please visit us at www.sutherlandglobal.com
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