OZiva | Customer Relationship Management Associate | mumbai

Join OZiva as a CRM Associate and play a key role in enhancing customer relationships, driving engagement, and delivering exceptional experiences.Responsibilities:• Development, implementation and management of retention marketing strategies using CRM platforms to achieve business objectives.• Optimize promotional campaigns and automated journeys as per the best content, targeting, and timings.• Analyse data related to CRM campaigns and experiments, regularly report on the performance, and recommend future improvements.• Working with a content team (copywriters and designers) to develop high quality content brief and creative assets.• Leading experimentation culture and performing A/B testing to optimise campaigns.• Working with the engineering team to implement, maintain or upgrade CRM features/requirements.• Perform competitor analysis and stay up to date on competitor campaigns.Requirements :• 2-3 years' experience in a CRM role, with proven success in developing and implementing retention/loyalty/CRM strategies.• Proficiency in marketing automation platforms such as WebEngage, MoEngage and CleverTap etc.• Strong understanding of marketing automation strategies, workflows, and best practices.• Experience in data analysis and segmentation to drive targeted and personalized campaigns.• Excellent communication skills to coordinate with cross-functional teams and stakeholders.• Ability to manage multiple projects simultaneously and meet deadlines.• Knowledge of HTML and CSS for email template customization and landing page optimization.• Experience with using complementary tools (loyalty, CDP, product analytics, attribution, deep linking) such as Google Analytics, Adjust, Mixpanel, branch, etc.• Strong Excel and Powerpoint skills to interpret data insights and present back to the business/clients. AGG