Social Media Specialist
Job details
**Job Overview**:
The Social Media Specialist is responsible for planning, implementing, managing, and monitoring the company's social media strategy to increase brand awareness, improve marketing efforts, and drive engagement. The specialist will create content, interact with target audiences, and analyze performance metrics to optimize social media campaigns.
**Key Responsibilities**:
- **Develop and Execute Social Media Strategies**:
- Create, implement, and manage social media strategies aligned with business goals.
- Conduct competitive analysis and market research to identify trends and opportunities.
- **Content Creation and Management**:
- Develop engaging, creative, and high-quality content for various social media platforms, including but not limited to Facebook, Instagram, Twitter, LinkedIn, TikTok, and Pinterest.
- Manage and update social media accounts, ensuring consistent brand voice and messaging.
- Collaborate with the design team to create visually appealing graphics and videos.
- **Community Engagement**:
- Monitor and respond to comments, messages, and reviews in a timely and professional manner.
- Foster relationships with followers and influencers to build a strong online community.
- Organize and manage social media events, contests, and promotions.
- **Analytics and Reporting**:
- Track, analyze, and report on social media performance metrics using tools like Google Analytics, Hootsuite, or Sprout Social.
- Use data to make informed decisions and adjust strategies to improve results.
- Provide regular reports on campaign performance and ROI to the marketing team and management.
- **Stay Updated with Industry Trends**:
- Stay informed about the latest trends, technologies, and best practices in social media and digital marketing.
- Propose and implement innovative ideas to enhance social media presence and effectiveness.
- **Collaboration**:
- Work closely with the marketing, PR, and communications teams to ensure brand consistency.
- Coordinate with external agencies or freelancers when necessary.
**Qualifications**:
- **Education**:
- Bachelor's degree in Marketing, Communications, Digital Media, or related field.
- **Experience**:
- Proven work experience as a Social Media Specialist, Social Media Manager, or similar role.
- Experience with social media management and analytics tools (e.g., Hootsuite, Buffer, Sprout Social).
- **Skills**:
- Excellent understanding of social media platforms, their respective audiences, and best practices.
- Strong writing, editing, and communication skills.
- Creative mindset with a keen eye for design and detail.
- Analytical skills to interpret data and make data-driven decisions.
- Ability to multitask, prioritize, and manage time effectively.
- **Technical Proficiency**:
- Proficiency in using social media management tools.
- Familiarity with graphic design software (e.g., Adobe Creative Suite) is a plus.
- Basic understanding of SEO and web traffic metrics.
**Preferred Attributes**:
- **Creativity and Innovation**:
- Ability to generate fresh ideas and think outside the box.
- **Adaptability**:
- Flexibility to adapt to changing priorities and deadlines.
- **Interpersonal Skills**:
- Strong interpersonal skills to interact with various stakeholders and build relationships.
**Work Environment**:
- **Office Setting**:
- Standard office hours with occasional evenings or weekends based on campaign needs.
- **Remote Work**:
- Possibility of remote work depending on company policies.
**Experience**:
- Host: 1 year (preferred)
**Language**:
- English (preferred)
Apply safely
To stay safe in your job search, information on common scams and to get free expert advice, we recommend that you visit SAFERjobs, a non-profit, joint industry and law enforcement organization working to combat job scams.
