Paid Media Specialist
Job details
About the roleAs a Paid Media Specialist, you will be responsible for creating and managing Digital Media campaigns across various online platforms to promote Qatar Airways offers and services. You will design, implement, and evaluate effective digital media campaigns and strategies by using knowledge of digital tools and markets. Reporting on digital media campaigns will also fall within your scope of work.As part of your daily responsibilities, you will also:Plan and execute digital marketing campaigns on Social Media and display advertising platformsMeasure and report performance of digital marketing campaigns, and assess against goalsIdentify trends and insights, and optimize spend and performance based on the insights in order to achieve campaign goalsBrainstorm new and creative growth strategies by conducting planning meetings and business reviews with internal and external stakeholdersPlan, execute, and measure experiments and conduct conversion tests in order to optimize the budgets and derive insights for future campaignsEvaluate emerging technologies and provide thought leadership and perspective for adoption where appropriateCreate and manage digital campaign budgets to ensure they are optimized and adhered to KPIsNegotiate and purchase digital advertising space and time slots with various media outlets and vendors to ensure timely delivery of campaignsQualificationsWe are looking for a professional with the following skills and experience:Bachelor's degree or equivalent5+ years of proven working experience in digital marketing within an airline or agency or top-tier brandsDemonstrable experience leading and managing social media and/or display advertising campaignsExperience in identifying target audiences and devising digital campaigns that engage, inform, and convertExperience in setting up and optimizing campaigns across Google Ads, DV360, Meta, and other Social Media and Display PlatformsExperience with A/B and multivariate experimentsAdvanced levels of knowledge of website analytics tools (e.g., Google Analytics and Adobe Analytics)Working knowledge of GMP stackApplication GuidelinesEmployees must submit applications through the internal vacancies portal (via GEMS) only.Please see below for all eligibility and requirements for internal applications. Please note that any applications not meeting the criteria will not be processed.All internal candidates can only have three active applications at any point in time.All internal candidates must have completed a minimum of 10 months in their current role in order to apply for a new role.All internal candidates with an active final warning letter will be automatically disqualified from the recruitment process.If you are a Deck Crew (Qatar Airways & Qatar Executive) or Qatar Executive Cabin Crew candidate, you will require a NOC to apply for this role.For clarification or if you experience any problems while uploading your documents, please contact your Admin or HRBS/Recruitment Team for assistance.
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