Digital Marketing Specialist

Job Title : Digital Marketing Specialist Location : Pune/Hybrid/Remote Company : GRG Health & Martlenz Knowledge Services About Us : GRG Health and Martlenz are leaders in healthcare market research and consulting, committed to innovation and excellence in our fields. Our digital marketing team is at the forefront of creating impactful content, from thought leadership initiatives like podcasts and webinars to dynamic video content supporting business and employee engagement activities. We are on the lookout for creative, fun, and ambitious individuals with big dreams to join our vibrant team. If you're someone who loves innovation, storytelling, and creating engaging content that resonates globally, we want to hear from you! Key Responsibilities

• Content Creation :
• Plan, produce, and edit thought leadership content such as podcasts, webinars, and interviews.
• Create engaging video content for marketing campaigns, business presentations, and employee engagement activities.
• Digital Marketing Strategy :
• Collaborate with cross-functional teams to develop and execute digital marketing strategies that align with company goals.
• Optimize content for SEO and ensure it resonates with target audiences across various platforms.
• Social Media Management :
• Develop and manage social media campaigns to amplify the reach of thought leadership and video content.
• Monitor trends and engagement metrics to improve performance.
• Employee Engagement Support :
• Partner with HR and internal teams to design creative and motivational video content for employee initiatives.
• Analytics and Reporting :
• Track and report the performance of digital marketing campaigns using analytics tools.
• Provide actionable insights to optimize future campaigns.

• Creative Minds : Young, fresh thinkers who love experimenting with new ideas and thrive in a fast-paced environment.
• Fun Personalities : Positive, energetic team players who know how to have fun while working hard.
• Big Dreamers : Ambitious individuals ready to make a mark in the world of digital marketing.

• Education : Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
• Experience : 0-2 years of experience in digital marketing, content creation, or social media management. (Freshers with strong portfolios are welcome.)
• Technical Skills :
• Proficiency in content creation tools (Adobe Creative Suite, Canva, Final Cut Pro, or equivalent).
• Familiarity with video editing software and webinar platforms (e.g., Zoom, Teams, etc.).
• Basic knowledge of SEO, Google Analytics, and social media advertising tools.
• Soft Skills :
• Creative thinker with a passion for storytelling and digital trends.
• Excellent communication and interpersonal skills.
• Strong organizational skills and ability to manage multiple projects simultaneously.

• Work with a vibrant and creative team in a rapidly growing industry.
• Opportunity to develop high-impact content seen by global audiences.
• A fun, collaborative work environment that encourages innovation and big ideas .
• Exposure to leading healthcare and market research trends.
• Career growth and learning opportunities in digital marketing.