Creative Strategist - Meta Ads

Job Overview: We are seeking an entrepreneurial Creative Strategist to join our team. The ideal candidate will have a passion for creating compelling ad creatives, a strong understanding of Meta's advertising platforms, and the ability to manage multiple brands simultaneously. This role involves leading the entire creative workflow process, from ideation to execution, and mentoring a small team of talented copywriters and designers. Key Responsibilities: Lead Creative Workflow Process:

• Oversee the end-to-end creative process for Meta Ads, including research, ideation, copywriting, design, testing, and iteration.
• Develop and implement innovative ad concepts that resonate with target audiences and drive performance.

• Manage and execute creative projects for multiple brands simultaneously, ensuring each brand's unique voice and objectives are met.
• Maintain a high standard of quality and consistency across all creative outputs.

• Build and mentor a small team of young copywriters and designers, fostering a collaborative and growth-oriented environment.
• Provide guidance, feedback, and support to team members to enhance their skills and productivity.

• Evaluate and integrate AI tools and workflows to streamline processes and improve creative productivity.
• Stay updated on the latest AI and industry trends to continuously enhance the creative process.

• Proven experience in a creative leadership role, preferably within a large e-commerce marketplace or a DTC Brand
• Strong portfolio showcasing expertise in Meta Ads (Facebook, Instagram) with a focus on creating high-performing ad creatives.
• Demonstrated ability to manage multiple projects and brands simultaneously.
• Excellent copywriting and design skills, with a keen eye for detail.
• Proficient in using design software such as Adobe Creative Suite and familiarity with AI tools for creative processes.
• Exceptional leadership and team-building skills, with experience mentoring creative professionals.
• Strong research and analytical skills to inform creative strategies and iterations.
• Excellent communication and presentation skills.

• Bachelor’s degree in advertising, Marketing, Design, or a related field.
• Experience with other social media advertising platforms (e.g., TikTok, LinkedIn, Twitter).
• Knowledge of performance marketing and data-driven creative strategies.

• Competitive pay and benefits package.
• Opportunities for professional growth and development.
• A collaborative and innovative work environment.
• Access to cutting-edge tools and technologies.