Web Cue | Content Arbitrage Media Buyer | mohali district
Job details
The Content Arbitrage Media Buyer will drive traffic to content-rich landing pages and maximize ad revenue through strategic media buying and optimization. This role requires expertise in digital advertising, content engagement, and revenue maximization through ad networks.Key Responsibilities:Develop and manage paid media campaigns on platforms like PubPlus, Shinez and Outbrain to drive traffic to high-engagement content.Use audience targeting and segmentation to reach relevant users, increasing ad interaction on landing pages.Collaborate with content and design teams to optimize landing pages for engagement and ad click-throughs, focusing on strategic ad placements.Work with ad networks (e.g., Google AdSense, Media.net) to maximize earnings per click (EPC) and revenue per thousand impressions (RPM).Ensure all content and ad placements comply with ad network policies (e.g., Google, Facebook) to avoid penalties.Conduct A/B testing on creatives, targeting, and content formats to identify and scale profitable combinations.Analyze and report on key metrics like CPC, RPM, bounce rate, and time on page, providing insights and scaling recommendations.Manage ad spend effectively, reallocating budgets based on performance to maximize return on investment.Research and stay updated on industry trends, platform algorithms, and competitor strategies to innovate and enhance campaigns.Qualifications:Proven experience in content arbitrage or a related digital advertising field, focusing on paid traffic and ad revenue.Excellent communication and attention to detail, with a collaborative mindset.Proficient in PUB+ platform.Familiarity with monetization platforms (e.g., Google AdSense, Media.net) and experience in optimizing ad revenue.Skilled in analytics tools (e.g., Google Analytics, Facebook Ads Manager) to monitor campaign performance and user engagement.Strong A/B testing abilities with a focus on data-driven optimization.Preferred Skills:Experience with tracking and optimization tools like Pub+ and ShinezKnowledge of content strategies that improve user engagement.Adaptable to platform updates and policy changes. AGG
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