Senior Content Specialist

Job Description

• Content Strategy:
  • Develop and implement a content strategy aligned with overall marketing objectives.
  • Research and identify relevant topics and trends in educational sector.
  • Create monthly content calendars and editorial plans.
• Content Creation:
  • Write compelling blog posts, articles, social media captions, email marketing campaigns, Newsletters, official announcements, website content and other content formats.
  • Working in collaboration with the Graphic designer and the photographer to develop engaging visuals (infographics, videos, images) to complement written content.
  • Optimizing content according to SEO best practices to increase visibility and engagement.
  • Maintain brand voice and style across all content.
• Content Management:
• Editing and proofreading content before publication to ensure clarity, grammatical accuracy, and brand consistency.
• Monitor content performance and make necessary adjustments.
• Collaboration:
  • Collaborate with designers, photographers, and other team members to create cohesive and impactful content.
• Analytics:
  • Track and analyze content performance metrics to measure effectiveness and identify areas for improvement.
• Use data-driven insights to inform content strategy and optimize results.

Job Requirements

• Bachelor’s degree in marketing, Communications, Journalism, or a related field.
• 4-6 years of experience in content creation or a similar role.
• Strong writing and editing skills with a keen eye for detail.
• Excellent English & Arabic writing proficiency.
• Ability to create engaging and informative content for various audiences.
• Knowledge of SEO best practices and content optimization techniques.
• Strong understanding of social media platforms and their best practices.
• Creative and innovative mindset.