Social Media & Digital Content Specialist

We are seeking a creative, forward-thinking, and organized social media specialist to join our growing team. In this position, you will interact with targeted virtual communities and network users to promote our products and provide customer care services to new audiences. You must be able to create consistent, meaningful content on all social media platforms as well as act quickly and gracefully to resolve any customer complaints or criticisms posted on social media.

Job SpecificationSocial Media Specialist Duties and Responsibilities

Build and execute social media strategy through research, benchmarking, messaging, and audience identification

Write, develop, and strategize online content production and scheduling

Assist with crisis management, bad reviews, and negative news communications

Generate, edit, publish, and share content daily (original text, images, video, and HTML)

Build meaningful connections and encourage community members through dialog and messaging

Create and maintain company social media pages and profiles

Moderate user-generated content and messages appropriately, based on company and community policies

Create and implement social media marketing plan and editorial calendar

Track and analyze analytics reports to gain insight on traffic, demographics, and effectiveness; utilize this information to positively affect future outcomes

Collaborate with other departments to manage company reputation, coordinate promotions, and increase reach

Social Media Specialist Requirements and Qualifications

2+ years' experience in digital marketing and social media

Strong familiarity with the business applications of social media platforms (Facebook, Twitter, YouTube, LinkedIn, etc.)

Knowledge of project management and web design best practices

Understanding of social media metrics; able to interpret the results and take action to increase effectiveness of social media campaigns

Strong written and verbal communication skills#J-18808-Ljbffr