Marketing Director - Kuwait City - Search | Select | Hire Talent

MARKETING DIRECTOR - F&B

Strategic Communication Planning:

• Develop and implement communication plans that align with the company's vision and business objectives.
• Articulate brand stories and messaging frameworks that resonate with regional audiences, particularly in Kuwait.

Go-To-Market Capabilities:

• Design and execute go-to-market strategies to accelerate product or service adoption in targeted markets.
• Coordinate with cross-functional teams for seamless market entry and sustained growth.

Data Analysis & Growth Strategy:

• Analyse multi-channel data to inform marketing decisions.
• Present strategic growth visions to the CEO based on a comprehensive understanding of market trends, competitor activities, and consumer behaviours.

Creative Services Management:

• Lead the development of corporate communication strategies to enhance the company's public image and reputation.
• Directly manage and oversee all aspects of communication campaigns, ensuring alignment with the brand's core values and objectives.
• Develop and implement reputation-building campaigns to promote corporate trust and credibility.
• Proactively address potential reputation-related challenges by crafting appropriate corporate messaging strategies (for external and HR employee relations matters).

Affiliate Relationship Management:

• Cultivate strong partnerships with advertising, PR, and other relevant agencies.
• Ensure maximum ROI by effectively negotiating contracts, overseeing agency deliverables, and providing consistent feedback.

Research Agency Management:

• Oversee collaborations with local and/or regional research agencies to gather market and consumer insights.
• Evaluate and refine research methodologies to ensure data accuracy and relevance.

Consumer Insight Discovery:

• Direct research efforts towards uncovering deep consumer insights specific to the Kuwait and regional market.
• Translate insights into actionable marketing strategies that enhance the brand's connection with local and regional customers.

Key Qualifications:

• Minimum 10 years of experience in a senior marketing role with successful strategic planning and execution.
• Exceptional analytical skills with the ability to interpret complex data sets.
• Strong leadership capabilities with experience in managing teams and external partnerships.
• Deep understanding of the Kuwait and regional market dynamics is preferred.
• Excellent communication skills, both written and verbal.
• Experience in corporate communication and reputation management.
• Ability to effectively manage agency relationships to ensure optimal performance and value delivery.

Academic Requirements:

• Bachelor's degree in Marketing, Business Administration, or Industrial Engineering with a specialization in Marketing.
• MBA is preferred.
• Other qualifications/certifications in social media, advertisement, analytics, etc.