Senior Campaign Marketing Manager
Job details
We are a leading data intelligence company offering cutting-edge data and business intelligence solutions for the travel and hospitality market. Serving top-tier brands, we provide data-driven insights that optimize business strategies. Our clients include some of the world’s most recognized names in travel, hospitality, and technology. As we continue to grow rapidly, we are seeking a highly motivated Campaign Marketing Manager to join our dynamic team. As the Campaign Marketing Manager, you will play a pivotal role in executing the tactical elements of our marketing strategy. You will bring our marketing plans to life by managing email campaigns, overseeing content creation, managing social media channels, and building impactful partnerships. In this role, you will have the autonomy to work independently, with a focus on driving campaign success and exceeding marketing goals. If you thrive in a fast-paced environment and are motivated by results, this is the perfect opportunity for you. Key Responsibilities :
- Strategy Execution : Develop and execute marketing campaigns aligned with our business goals.
- Brand & Messaging : Ensure consistency in brand messaging and visual identity across all marketing materials and platforms.
- Social Media Management : Develop and implement a comprehensive social media strategy to increase brand awareness, engagement, and lead generation.
- HubSpot Management : Manage the HubSpot platform, ensuring data cleanliness, accurate segmentation, and insightful reporting. Optimize HubSpot’s capabilities for lead nurturing and campaign execution.
- Email Campaigns : Design, execute, and optimize high-performing email marketing campaigns, including segmentation, A/B testing, and performance analysis to drive continuous improvement.
- Events : Oversee the company’s participation in industry events, both virtual and in-person, ensuring a strong brand presence and seamless execution.
- Content Creation & Management : Collaborate with internal teams to produce engaging content for various marketing channels, including webinars, case studies, blog posts, and event collateral.
- Budget Management : Manage the campaign marketing budget, ensuring resources are allocated efficiently to maximize ROI.
- A minimum of 3 years’ experience in a marketing role, preferably within the data intelligence, SaaS, or travel and hospitality industries.
- Strong expertise in HubSpot, email marketing, campaign management, and social media platforms.
- Demonstrated ability to create, execute, and optimize marketing campaigns across multiple channels.
- Deep understanding of B2B marketing, demand generation, and social media strategies.
- Proven experience in managing budgets and delivering measurable outcomes.
- Self-motivated and capable of working independently while juggling multiple projects.
- Exceptional written and verbal communication skills with meticulous attention to detail.
- Analytical mindset with the ability to translate data insights into actionable strategies.
- Strong project management skills and experience overseeing multiple initiatives.
- Familiarity with the travel and hospitality industry or related sectors is a plus.
- Competitive salary and performance-based bonuses.
- Opportunity to make a meaningful impact on the growth of a fast-growing company.
- Flexible working arrangements, including hybrid work options.
- A collaborative, supportive, and dynamic team that values your input.
- Access to cutting-edge tools and technologies.
- Ongoing professional development and growth opportunities.
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