Digital Marketing Director

Job Description

• Vision Group is seeking an out-of-the-box thinking, data-driven, and innovative Digital Marketing Director to join our fast-paced agency. 
• You will lead digital marketing campaigns, driving engagement, brand awareness, and client growth through strategic execution across multiple platforms.
• Your passion for creativity and analytics will play a key role in shaping our clients’ digital presence.

• Design, implement, and manage multi-channel digital marketing campaigns (SEO, SEM, social media, email, content marketing, etc.).
• Collaborate with creative teams to ensure alignment between content and marketing strategies
• Work closely with clients to understand their goals and translate them into successful campaigns.

• Use analytics tools (Google Analytics, SEMrush, etc.) to monitor and report on campaign performance.
• Optimize campaigns based on data to improve ROI, engagement, and conversion rates.

• Oversee content creation (graphics, videos, articles, etc.) to ensure it aligns with client and campaign objectives.
• Collaborate with copywriters, designers, and developers to deliver top-tier marketing materials.

• Manage and allocate digital marketing budgets efficiently across campaigns.
• Maximize the effectiveness of spend on paid advertising channels (PPC, display, social ads).

• Stay updated with the latest digital marketing trends, tools, and platforms.
• Identify new opportunities for innovation and propose creative solutions.

• Act as the point of contact for clients to update them on campaign progress and present key insights.
• Provide strategic recommendations to clients to maximize their digital presence.

Job Requirements

• Bachelor’s degree in Marketing, Digital Media, Communications, or a related field.
• 8-10 years of experience in digital marketing, preferably within an agency.
• Proficiency in digital marketing tools and platforms (Google Ads, Facebook Ads, Instagram, LinkedIn, SEO tools).
• Strong understanding of web analytics, social media platforms, and content management systems.
• Excellent project management and organizational skills.
• Creativity with a data-driven mindset and attention to detail.
• Experience managing budgets and delivering effective campaigns.

• Innovative thinker, always looking for new ways to push boundaries.
• Strong communication skills, both verbal and written.
• Ability to work in a fast-paced, often unpredictable environment.
• Strong team player with leadership abilities.