QNB3018 - Assistant Vice President, Planning & Branding Strategy
Job details
About QNBEstablished in 1964 as the country's first Qatari-owned commercial bank, QNB Group has steadily grown to become the largest bank in the Middle East and Africa (MEA) region.QNB Group's presence through its subsidiaries and associate companies extends to more than 31 countries across three continents providing a comprehensive range of advanced products and services. The total number of employees is more than 28,000 serving up to 20 million customers operating through 1,000 locations, with an ATM network of 4,300 machines.QNB has maintained its position as one of the highest rated regional banks from leading credit rating agencies including Standard & Poor's (A), Moody's (Aa3) and Fitch (A+). The Bank has also been the recipient of many awards from leading international specialised financial publications.Based on the Group's consistent strong financial performance and its expanding international presence, QNB currently ranks as the most valuable bank brand in the Middle East and Africa, according to Brand Finance Magazine.QNB Group has an active community support program and sponsors various social, educational and sporting events.Role SummaryThe incumbent will encompass a wide range of responsibilities, which will include deployment of international best practice communications across the the Group in its international footprint. The incumbent will own the brand strategy and lead cross-functional relationships with organization stakeholders to operate as the first line to manage marketing briefs, understand product, brand, customers and industry, to develop focused marketing communication programs for QNB Group. This is will operate from a centralized hub for domestic and international markets in the delivery of best in class brand marketing communications to support QNB business strategy and commercial objectives. This will include the development and execution communications across multiple channels on the international stage. The incumbent will direct, implement, monitor and evaluate marketing communications strategy and tactics, including advertising campaigns, branding, merchandising product promotion and regulatory matters.As a senior executive in the MARCOM function, he/she will act as the focal point between the Communication division and the rest of the Bank and channel the requests internally to the specialized divisions within GCD. The role requires a proven strategic thinker who can clearly articulate insights into effective communications plans, strategies and creative solutions to position and differentiate QNB.Role DescriptionWork as a close partner with business heads and oversee the development of annual strategic communications plans, specifically designed to support business goals, promote capabilities, and influence domestic and international target audiences.Forge strategic partnership with business heads and international to increase the quality and intensity of the communications support for key growth and business initiatives.Collaboration and communication with other departments , BU's and subsidiaries within the organization to align and coordinate efforts that deliver one brand and one experience through aligned communications.Develop communication strategies that incorporate a variety communication channels(such as print ads, TV commercials, and social media posts) to deliver 360 communications campaigns and omni channel optimizationAnalysing market research and market data and assessing market conditions to optimize the best brand positioning and supporting marketing communications strategyDetermine the insights to support the development of go to market and action plans domestically and internationally to support the Groups visionDesign, commission, lead the qualitative and quantitative research process as requiredConduct research and developing communications strategies to increase brand awareness , brand analytics and communications campaigns performance to improve public perception of the QNB brand at a Group levelQualificationsBachelors level in marketing communications and business and experienced in both B2B and B2B in international markets with best practice marketing techniquesMinimum 10 years of international experience at a Group level in a multi-disciplinary strategic marketing function across product, segment, marketing communications, brand management, and strategic planningStrategy and Marketing Communications lead experience in either or both agency or client side with international experience in MEA and beyond - 10+ years' experience in brand strategy, marketing communications, advertising, or related fieldProven track record of developing and executing successful brand and communications campaigns that deliver to commercial goalsProven and demonstrable creative thinking, problem solving, and analytical skills in marketing communicationsHigh levels of strategic planning and prioritization capabilityExcellent verbal and written communication skills Agency management experience across Brand Consultancies, Communications and Research agencies with international scope to a proven high standardComfortable at Executive and C Suite level in explaining, guiding and recommending the optimum marketing communications strategies approach to brand buildingAbility to manage multiple projects in a fast-paced, deadline-driven environmentKnowledge of standards and best practices for online media.Strong analytical, forecasting and research skills.Strong skills for networking and relationship building.Experience enabling strong interdepartmental relationships.Resilient, with the ability to work to deadlines and maintain high levels of professionalism under pressure.Note: you will be required to attach the following:Resume/CVCopy of Passport or QID Copy of Education Certificate
#J-18808-Ljbffr Product & Brand Marketing
Apply safely
To stay safe in your job search, information on common scams and to get free expert advice, we recommend that you visit SAFERjobs, a non-profit, joint industry and law enforcement organization working to combat job scams.
