Senior marketing manager SEO/content
Job details
marketing
Senior Marketing Manager SEO/Content
Lead Yoast's content and SEO strategy, creating high-impact thought leadership content that drives engagement, organic traffic, and conversion across all channels.
What are you going to do?
The Senior Marketing Manager SEO/content owns Yoast's content strategy and production, driving best-in-class content across the website, campaigns, and always-on channels.You will lead a team of content strategists, writers, and SEO specialists, delivering thought leadership and educational content that positions Yoast as an authority in SEO.This role includes oversight of website performance, collaboration with Yoast Academy, and growth initiatives focused on conversion rate optimization and user engagement.
Who are you?
We're looking for a Senior Marketing Manager SEO/content with a deep understanding of content strategy, SEO, and digital growth. You should be skilled in creating engaging, multi-format content that resonates with diverse audiences and supports SEO goals.You're highly collaborative and capable of working with both technical and creative teams. Data-driven and strategic, you know how to optimize content for performance while maintaining Yoast's high standards of quality and thought leadership. You'll lead a team of 6.
What are your skills?
Content Strategy and Production
Develop and execute a content strategy that reinforces Yoast's brand, supports product launches, and drives channel engagement.
Create thought leadership content in multiple formats for distribution across priority channels, establishing Yoast as a leader in SEO.
Evaluate content impact and effectiveness and adjust strategies based on insights.
SEO and Website Management
Oversee website and SEO strategies in collaboration with Principal SEOs to maintain a high-performing online presence.
Work with product owners and growth teams to align the website strategy with business objectives and page priorities.
Yoast Academy
Partner with product owners to develop training courses for Yoast Academy, enhancing the educational offerings.
Assess the effectiveness of learning materials and provide input to shape the Academy's product strategy.
Growth and Conversion Rate Optimization
Collaborate with partner agencies to execute a CRO and growth plan, including testing, user research, and website enhancements.
Ensure a strong ROI from CRO initiatives and agency partnerships through data-driven strategies and continuous improvement.
More Reasons to Apply
Work-life Balance
We believe that it's useful to have flexible working hours and we offer (paid) parental, care, and extra-long partner leave.
10% for Education
You'll be able to spend 10% of your salary on education.
Exercise and Stay Fit!
We have our own gym and a personal trainer!
Extras
We have a bonus scheme and a great pension plan, which is fully paid by Yoast.
Vacation Days
25 vacation days (based on 40 hours) and five volunteer days, which you can spend helping out at the local soccer club or to supervise a school trip, for example.
Company Culture
We have a really fun company culture with lots of team-building activities. We'll host a dinner and drinks event every quarter and do lots of fun stuff in between!
What's Next?
Are you interested? The application procedure consists of three interviews. Only applications with a motivation will be considered. You can also send us a cool motivational video! Do you have questions? We'll be happy to answer them. Please send an email to jobs@yoast.com.
Your Team
You will lead the SEO content team in the marketing department, but you'll work closely with everyone within the marketing, product, and support department.
About Yoast
We are Yoast! As a company, Yoast strives for openness, diversity, and equal opportunities. Our team consists of about 125 people. We have around 70 people working in Wijchen, The Netherlands, and the rest of the Yoasters are based all over the globe. We're always looking for awesome people who want to help us grow.
Hybrid Working
Do you want to work at Yoast but aren't sure if it's worth the commute? Perhaps you don't want to move to Wijchen? That doesn't have to be a problem: with hybrid working you can partly work from the office and partly work from home.
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