Head of Growth

Full time at Canonical in Online
Posted on November 29, 2024
Job details

The role of Head of Growth at Canonical Canonical has provided developers with open source solutions since 2004, helping them build innovations such as public cloud, machine learning, robotics or blockchain. Marketing at Canonical means being at the forefront of technology adoption, for our customers and for our own martech stack. We're on the lookout for a Head of Growth to join our team and execute on our growth hacking strategy. As a team, we are interested in technology adoption patterns, the respect of visitors data and the use of open source in marketing. The ideal candidate is passionate about technology, technology marketing and the use of technology in marketing. You will prefer to work in an environment that has emphasis on ownership, collaboration, learning, curiosity and a drive to continually improve oneself / the team / the organisation. You will also love to problem solve, get hands-on, experiment, measure and use automation to make daily life easier. The Marketing team at Canonical drives commercial outcomes for the company across its portfolio of products and grows the addressable market through digital marketing campaigns, lifecycle management, events, partnerships and community development. If these things are important to you and you're motivated by driving growth, delighting customers and filling the sales funnel, we want to talk with you. This role reports to the VP of Marketing. Location: Our company largely works from home, this role can be based in the Europe, Middle East and Africa time zones. What your day will look like
Lead the growth engineering team, a group of data analysts, performance marketers, lifecycle marketers and marketing automation specialists responsible for driving the best commercial results for Canonical through data and technology.
Design, implement and operate Canonical marketing technology stack, a dozens of martech applications, from commercial applications (Marketo, Google Analytics, Leandata) to open source solutions (Superset, Kubeflow, WordPress).
Own reporting and analytics throughout the customer lifecycle from ABM, Multi-Touch Attribution, funnel performance, acquisition costs and customer retention.
Develop and track OKRs and conversion rates across the marketing and revenue funnels.
Optimise lead scoring, lead flow and cadences to increase conversion rates across marketing and sales.
Develop web analytics and SEO practices to sustain high levels of organic user and customer acquisition.
Drive Return On Ad Spend optimisation through attribution methodologies, advanced targeting and channel exploration.
Ensure marketing data cleanliness and completeness through data governance policies and management practices.
Champion an experimentation culture by supporting the business with processes, tooling (A/B tests, MAB) and expertise.
Collaborate with teams across marketing and throughout Canonical (Product, IS, Engineering, RevOps, Finance) to build data solutions to Go To Market problems.
Support execution excellence in the marketing team through training, tools and documentation.
What we are looking for in you
An undergraduate or postgraduate degree in data science, statistics, mathematics, computer science, or engineering, or a compelling narrative about your alternative chosen path, together with an exceptional academic track record throughout your education years.
A strong analytical mindset with solid evidence of managing projects that drive commercial success.
Knowledge in advanced marketing analytics (media mix modelling, cohort analysis, attribution models), coding/scripting languages (Python, JS, etc), and databases (SQL, etc).
Exceptional management experience, leading analytical, creative professionals to excellence.
Experience in selecting, implementing and managing a leading edge martech stack preferably built on open source software.
A track record of building a culture of experimentation across the organisation.
Advanced web analytics and SEO practices across website and SAAS products.
Proven ability of collaborating with senior stakeholders across functions (sales, revenue operations, product, IS) to turn strategic business and product questions into impactful analytic projects.
Willingness to travel up to 2-4 times a year for internal events.
Additional Skills Of Interest
Experience implementing ML generated predictive models for lead generation or customer retention purposes.
What we offer you We consider geographical location, experience, and performance when shaping compensation worldwide. We revisit compensation annually (and more often for graduates and associates) to ensure we recognise outstanding performance. In addition to base pay, we offer a performance-driven commission structure. We provide all team members with additional benefits, which reflect our values and ideals. We balance our programs to meet local needs and ensure fairness globally. Fully remote working environment - we've been working remotely since 2004! Personal learning and development budget of 2,000 USD per annum Annual compensation review Recognition rewards Annual holiday leave Parental Leave Employee Assistance Programme Opportunity to travel to new locations to meet colleagues at sprints Priority Pass for travel and travel upgrades for long haul company events About Canonical Canonical is a pioneering tech firm that is at the forefront of the global move to open source. As the company that publishes Ubuntu, one of the most important open source projects and the platform for AI, IoT and the cloud, we are changing the world on a daily basis. We recruit on a global basis and set a very high standard for people joining the company. We expect excellence - in order to succeed, we need to be the best at what we do. Canonical has been a remote-first company since its inception in 2004. Work at Canonical is a step into the future, and will challenge you to think differently, work smarter, learn new skills, and raise your game. Canonical provides a unique window into the world of 21st-century digital business. Canonical is an equal opportunity employer. We are proud to foster a workplace free from discrimination. Diversity of experience, perspectives, and background create a better work environment and better products. Whatever your identity, we will give your application fair consideration. #J-18808-Ljbffr
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		'name' => 'Saudi Arabia',
		'country_id' => '183',
		'country_code' => 'sa',
		'slug' => 'saudi',
		'global_location_id' => '187',
		'rel_gloc_ids' => '274,273,272,271,269,268,267,266,265,264,263,262,261,260,259,258,257,256,255,254,253,187',
		'currency' => 'SAR',
		'currency_name' => 'Saudi Riyal',
		'languages' => 'en,ar',
		'default_language' => 'en',
		'country_time_zone' => 'Asia/Riyadh',
		'job_location' => '1',
		'published' => '1',
		'show' => '1'
	),
	'india' => array(
		'name' => 'India',
		'country_id' => '99',
		'country_code' => 'in',
		'slug' => 'india',
		'global_location_id' => '100',
		'rel_gloc_ids' => '100,465,466,467,468,469,470,471,472,473,474,475,476,477,478,479,480,481,976,994,1263,1264',
		'currency' => 'INR',
		'currency_name' => 'Indian Rupee',
		'languages' => 'en',
		'default_language' => 'en',
		'country_time_zone' => 'Asia/Kolkata',
		'job_location' => '1',
		'published' => '1',
		'show' => '1'
	),
	'south-africa' => array(
		'name' => 'South Africa',
		'country_id' => '236',
		'country_code' => 'za',
		'slug' => 'south-africa',
		'global_location_id' => '197',
		'rel_gloc_ids' => '197,498,499,500,501,502,503,504',
		'currency' => 'ZAR',
		'currency_name' => 'South African Rand',
		'languages' => 'en',
		'default_language' => 'en',
		'country_time_zone' => 'Africa/Johannesburg',
		'job_location' => '0',
		'published' => '1',
		'show' => '1'
	),
	'egypt' => array(
		'name' => 'Egypt',
		'country_id' => '61',
		'country_code' => 'eg',
		'slug' => 'egypt',
		'global_location_id' => '64',
		'rel_gloc_ids' => '64,955,957,1102,1103,1104,1105,1106,1107,1108,1109,1110,1111,1112,1113,1114,1115',
		'currency' => 'EGP',
		'currency_name' => 'Egyptian pound',
		'languages' => 'en,ar',
		'default_language' => 'en',
		'country_time_zone' => 'Africa/Cairo',
		'job_location' => '1',
		'published' => '1',
		'show' => '1'
	),
	'singapore' => array(
		'name' => 'Singapore',
		'country_id' => '188',
		'country_code' => 'sg',
		'slug' => 'singapore',
		'global_location_id' => '192',
		'rel_gloc_ids' => '192,382,432,438,445,453',
		'currency' => 'SGD',
		'currency_name' => 'Singapore Dollar',
		'languages' => 'en',
		'default_language' => 'en',
		'country_time_zone' => 'Asia/Singapore',
		'job_location' => '1',
		'published' => '1',
		'show' => '1'
	),
	'qatar' => array(
		'name' => 'Qatar',
		'country_id' => '178',
		'country_code' => 'qa',
		'slug' => 'qatar',
		'global_location_id' => '176',
		'rel_gloc_ids' => '176,252',
		'currency' => 'QAR',
		'currency_name' => 'Qatar Rial',
		'languages' => 'en,ar',
		'default_language' => 'en',
		'country_time_zone' => 'Asia/Qatar',
		'job_location' => '1',
		'published' => '1',
		'show' => '1'
	),
	'pakistan' => array(
		'name' => 'Pakistan',
		'country_id' => '169',
		'country_code' => 'pk',
		'slug' => 'pakistan',
		'global_location_id' => '164',
		'rel_gloc_ids' => '164,979,1052,1053,1054,1055,1056,1057,1058,1059,1060,1061,1062,1063,1064,1065,1066,1067,1068,1069,1070,1071',
		'currency' => 'PKR',
		'currency_name' => 'Pakistani rupee',
		'languages' => 'en',
		'default_language' => 'en',
		'country_time_zone' => 'Asia/Karachi',
		'job_location' => '1',
		'published' => '1',
		'show' => '1'
	),
	'kuwait' => array(
		'name' => 'Kuwait',
		'country_id' => '116',
		'country_code' => 'kw',
		'slug' => 'kuwait',
		'global_location_id' => '116',
		'rel_gloc_ids' => '116,276,277,278,279,280,281',
		'currency' => 'KWD',
		'currency_name' => 'Kuwait Dinar',
		'languages' => 'en,ar',
		'default_language' => 'en',
		'country_time_zone' => 'Asia/Kuwait',
		'job_location' => '1',
		'published' => '1',
		'show' => '1'
	),
	'oman' => array(
		'name' => 'Oman',
		'country_id' => '163',
		'country_code' => 'om',
		'slug' => 'oman',
		'global_location_id' => '163',
		'rel_gloc_ids' => '163,282,283,284,285,286,287,288,289,290,291',
		'currency' => 'OMR',
		'currency_name' => 'Oman Rial',
		'languages' => 'en,ar',
		'default_language' => 'en',
		'country_time_zone' => 'Asia/Muscat',
		'job_location' => '1',
		'published' => '1',
		'show' => '1'
	),
	'jordan' => array(
		'name' => 'Jordan',
		'country_id' => '106',
		'country_code' => 'jo',
		'slug' => 'jordan',
		'global_location_id' => '110',
		'rel_gloc_ids' => '110,958,959,1101,1247,1246,1245,1244,1243,1242,1241,1240,1239',
		'currency' => 'JOD',
		'currency_name' => 'Jordanian Dinar',
		'languages' => 'en,ar',
		'default_language' => 'en',
		'country_time_zone' => 'Asia/Amman',
		'job_location' => '1',
		'published' => '1',
		'show' => '1'
	),
	'philippines' => array(
		'name' => 'Philippines',
		'country_id' => '168',
		'country_code' => 'ph',
		'slug' => 'philippines',
		'global_location_id' => '171',
		'rel_gloc_ids' => '171,482,483,484,485,486,487,488,489,490,491,492,493,494,495,496,497,1262',
		'currency' => 'PHP',
		'currency_name' => 'Philippine Peso',
		'languages' => 'en',
		'default_language' => 'en',
		'country_time_zone' => 'Asia/Manila',
		'job_location' => '1',
		'published' => '1',
		'show' => '1'
	),
	'bahrain' => array(
		'name' => 'Bahrain',
		'country_id' => '23',
		'country_code' => 'bh',
		'slug' => 'bahrain',
		'global_location_id' => '17',
		'rel_gloc_ids' => '17,292,293,294,295,314,297,298,299,300,301,302,303,304,1276,1277',
		'currency' => 'BHD',
		'currency_name' => 'Bahrain Dinar',
		'languages' => 'en,ar',
		'default_language' => 'en',
		'country_time_zone' => 'Asia/Bahrain',
		'job_location' => '1',
		'published' => '1',
		'show' => '1'
	),
	'sri-lanka' => array(
		'name' => 'Sri Lanka',
		'country_id' => '123',
		'country_code' => 'lk',
		'slug' => 'sri-lanka',
		'global_location_id' => '200',
		'rel_gloc_ids' => '200,1047,1048,1049,1084,1085,1086',
		'currency' => 'LKR',
		'currency_name' => 'Sri Lankan rupee',
		'languages' => 'en',
		'default_language' => 'en',
		'country_time_zone' => 'Asia/Colombo',
		'job_location' => '1',
		'published' => '1',
		'show' => '1'
	),
	'united-kingdom' => array(
		'name' => 'United Kingdom',
		'country_id' => '74',
		'country_code' => 'gb',
		'slug' => 'united-kingdom',
		'global_location_id' => '226',
		'rel_gloc_ids' => '226,1035,1036,1037,1038,1039,1040,1041,1042,1043,1044,1045,1046,1050,1259,1260,1261,1267',
		'currency' => 'GBP',
		'currency_name' => 'British Pound',
		'languages' => 'en',
		'default_language' => 'en',
		'country_time_zone' => 'Europe/London',
		'job_location' => '1',
		'published' => '1',
		'show' => '1'
	),
	'malaysia' => array(
		'name' => 'Malaysia',
		'country_id' => '149',
		'country_code' => 'my',
		'slug' => 'malaysia',
		'global_location_id' => '131',
		'rel_gloc_ids' => '131,131,980,1051',
		'currency' => 'MYR',
		'currency_name' => 'Ringgit',
		'languages' => 'en',
		'default_language' => 'en',
		'country_time_zone' => 'Asia/Kuala_Lumpur',
		'job_location' => '1',
		'published' => '1',
		'show' => '1'
	),
	'nepal' => array(
		'name' => 'Nepal',
		'country_id' => '159',
		'country_code' => 'np',
		'slug' => 'nepal',
		'global_location_id' => '151',
		'rel_gloc_ids' => '151,981,1096,1097,1098',
		'currency' => 'NPR',
		'currency_name' => 'Nepalese Rupee',
		'languages' => 'en',
		'default_language' => 'en',
		'country_time_zone' => 'Asia/Kathmandu',
		'job_location' => '1',
		'published' => '1',
		'show' => '1'
	),
	'nigeria' => array(
		'name' => 'Nigeria',
		'country_id' => '155',
		'country_code' => 'ng',
		'slug' => 'nigeria',
		'global_location_id' => '158',
		'rel_gloc_ids' => '158,995,996,997,1095',
		'currency' => 'NGN',
		'currency_name' => 'Nigerian Naira',
		'languages' => 'en',
		'default_language' => 'en',
		'country_time_zone' => 'Africa/Lagos ',
		'job_location' => '1',
		'published' => '1',
		'show' => '1'
	),
	'newzealand' => array(
		'name' => 'New Zealand',
		'country_id' => '162',
		'country_code' => 'nz',
		'slug' => 'newzealand',
		'global_location_id' => '155',
		'rel_gloc_ids' => '155,998,999,1080,1081,1082,1083',
		'currency' => 'NZD',
		'currency_name' => 'New Zealand Dollar',
		'languages' => 'en',
		'default_language' => 'en',
		'country_time_zone' => 'Pacific/Auckland',
		'job_location' => '0',
		'published' => '1',
		'show' => '1'
	),
	'brasil' => array(
		'name' => 'Brasil',
		'country_id' => '29',
		'country_code' => 'br',
		'slug' => 'brasil',
		'global_location_id' => '30',
		'rel_gloc_ids' => '30,1000,1001,1002,1003,1004,1005,1006,1007,1008,1009,1010,1011,1012,1013',
		'currency' => 'BRL',
		'currency_name' => 'Brazilian Real',
		'languages' => 'pt',
		'default_language' => 'pt',
		'country_time_zone' => 'America/Sao_Paulo',
		'job_location' => '0',
		'published' => '1',
		'show' => '1'
	),
	'portugal' => array(
		'name' => 'Portugal',
		'country_id' => '175',
		'country_code' => 'pt',
		'slug' => 'portugal',
		'global_location_id' => '174',
		'rel_gloc_ids' => '174,1014,1015,1087,1088,1089,1090',
		'currency' => 'EUR',
		'currency_name' => 'Euro',
		'languages' => 'pt',
		'default_language' => 'pt',
		'country_time_zone' => 'Europe/Lisbon',
		'job_location' => '0',
		'published' => '1',
		'show' => '1'
	),
	'canada' => array(
		'name' => 'Canada',
		'country_id' => '36',
		'country_code' => 'ca',
		'slug' => 'canada',
		'global_location_id' => '38',
		'rel_gloc_ids' => '38,1019,1020,1021,1022,1023,1024,1025',
		'currency' => 'CAD',
		'currency_name' => 'Canadian Dollar',
		'languages' => 'en',
		'default_language' => 'en',
		'country_time_zone' => 'Canada/Saskatchewan',
		'job_location' => '0',
		'published' => '1',
		'show' => '1'
	),
	'united-states' => array(
		'name' => 'United States',
		'country_id' => '221',
		'country_code' => 'us',
		'slug' => 'united-states',
		'global_location_id' => '227',
		'rel_gloc_ids' => '227,1314,1315,1316,1317,1318,1319,1320,1321,1322,1323,1324,1325,1326',
		'currency' => 'USD',
		'currency_name' => 'US Dollar',
		'languages' => 'en',
		'default_language' => 'en',
		'country_time_zone' => 'America/New_York',
		'job_location' => '1',
		'published' => '1',
		'show' => '1'
	),
	'angola' => array(
		'name' => 'Angola',
		'country_id' => '9',
		'country_code' => 'ao',
		'slug' => 'angola',
		'global_location_id' => '6',
		'rel_gloc_ids' => '6,1016,1091,1092,1093,1094',
		'currency' => 'AOA',
		'currency_name' => 'Angolan Kwanza',
		'languages' => 'pt',
		'default_language' => 'pt',
		'country_time_zone' => 'Africa/Luanda',
		'job_location' => '0',
		'published' => '1',
		'show' => '1'
	),
	'australia' => array(
		'name' => 'Australia',
		'country_id' => '14',
		'country_code' => 'au',
		'slug' => 'australia',
		'global_location_id' => '13',
		'rel_gloc_ids' => '13,1026,1027,1028,1029,1030',
		'currency' => 'AUD',
		'currency_name' => 'Australian Dollar',
		'languages' => 'en',
		'default_language' => 'en',
		'country_time_zone' => 'Australia/Melbourne',
		'job_location' => '0',
		'published' => '1',
		'show' => '1'
	),
	'kenya' => array(
		'name' => 'Kenya',
		'country_id' => '108',
		'country_code' => 'ke',
		'slug' => 'kenya',
		'global_location_id' => '112',
		'rel_gloc_ids' => '112,1031,1032,1075,1076,1077,1078,1079',
		'currency' => 'KES',
		'currency_name' => 'Kenyan Shilling',
		'languages' => 'en',
		'default_language' => 'en',
		'country_time_zone' => 'Africa/Nairobi',
		'job_location' => '0',
		'published' => '1',
		'show' => '1'
	),
	'ghana' => array(
		'name' => 'Ghana',
		'country_id' => '78',
		'country_code' => 'gh',
		'slug' => 'ghana',
		'global_location_id' => '83',
		'rel_gloc_ids' => '83,1033,1034,1072,1073,1074',
		'currency' => 'GHS',
		'currency_name' => 'Ghanaian Cedi',
		'languages' => 'en',
		'default_language' => 'en',
		'country_time_zone' => 'Africa/Accra',
		'job_location' => '0',
		'published' => '1',
		'show' => '1'
	),
	'ireland' => array(
		'name' => 'Ireland',
		'country_id' => '98',
		'country_code' => 'ie',
		'slug' => 'ireland',
		'global_location_id' => '104',
		'rel_gloc_ids' => '104,104,387,388,389,390,391,392,393,394,395,396,397,398,399,400,401,402,403,404,405,406,407,408,409,410,411,412,413,414,415,416',
		'currency' => 'EUR',
		'currency_name' => 'Euro',
		'languages' => 'en',
		'default_language' => 'en',
		'country_time_zone' => 'Europe/Dublin',
		'job_location' => '0',
		'published' => '1',
		'show' => '1'
	),
	'vietnam' => array(
		'name' => 'Vietnam',
		'country_id' => '229',
		'country_code' => 'vn',
		'slug' => 'vietnam',
		'global_location_id' => '234',
		'rel_gloc_ids' => '234,1170,1171',
		'currency' => 'VND',
		'currency_name' => 'Vietnamese Dong',
		'languages' => 'en',
		'default_language' => 'en',
		'country_time_zone' => 'Asia/Ho_Chi_Minh',
		'job_location' => '0',
		'published' => '1',
		'show' => '1'
	),
	'cyprus' => array(
		'name' => 'Cyprus',
		'country_id' => '51',
		'country_code' => 'cy',
		'slug' => 'cyprus',
		'global_location_id' => '55',
		'rel_gloc_ids' => '55,1230,1231,1232,1233',
		'currency' => 'EUR',
		'currency_name' => 'Euro',
		'languages' => 'en',
		'default_language' => 'en',
		'country_time_zone' => 'Europe/Nicosia',
		'job_location' => '0',
		'published' => '1',
		'show' => '1'
	),
	'malta' => array(
		'name' => 'Malta',
		'country_id' => '144',
		'country_code' => 'mt',
		'slug' => 'malta',
		'global_location_id' => '134',
		'rel_gloc_ids' => '134,1255,1254,1253,1252,1251,1250,1249,1248',
		'currency' => 'EUR',
		'currency_name' => 'Euro',
		'languages' => 'en',
		'default_language' => 'en',
		'country_time_zone' => 'Europe/Malta',
		'job_location' => '0',
		'published' => '1',
		'show' => '1'
	),
	'maldives' => array(
		'name' => 'Maldives',
		'country_id' => '146',
		'country_code' => 'mv',
		'slug' => 'maldives',
		'global_location_id' => '132',
		'rel_gloc_ids' => '132,1172',
		'currency' => 'MVR',
		'currency_name' => 'Maldivian rufiyaa',
		'languages' => 'en',
		'default_language' => 'en',
		'country_time_zone' => 'Indian/Maldives',
		'job_location' => '0',
		'published' => '1',
		'show' => '1'
	),
	'turkey' => array(
		'name' => 'Turkey',
		'country_id' => '213',
		'country_code' => 'tr',
		'slug' => 'turkey',
		'global_location_id' => '219',
		'rel_gloc_ids' => '219,1173,1174,1175,1176',
		'currency' => 'TRY',
		'currency_name' => 'Turkish lira',
		'languages' => 'en',
		'default_language' => 'en',
		'country_time_zone' => 'Europe/Istanbul',
		'job_location' => '0',
		'published' => '1',
		'show' => '1'
	),
	'thailand' => array(
		'name' => 'Thailand',
		'country_id' => '206',
		'country_code' => 'th',
		'slug' => 'thailand',
		'global_location_id' => '213',
		'rel_gloc_ids' => '213,1177',
		'currency' => 'THB',
		'currency_name' => 'Baht',
		'languages' => 'en',
		'default_language' => 'en',
		'country_time_zone' => 'Asia/Bangkok',
		'job_location' => '0',
		'published' => '1',
		'show' => '1'
	),
	'hong-kong' => array(
		'name' => 'Hong Kong',
		'country_id' => '91',
		'country_code' => 'hk',
		'slug' => 'hong-kong',
		'global_location_id' => '97',
		'rel_gloc_ids' => '97',
		'currency' => 'HKD',
		'currency_name' => 'Hong Kong dollar',
		'languages' => 'en',
		'default_language' => 'en',
		'country_time_zone' => 'Asia/Hong_Kong',
		'job_location' => '0',
		'published' => '1',
		'show' => '1'
	),
	'germany' => array(
		'name' => 'Germany',
		'country_id' => '53',
		'country_code' => 'de',
		'slug' => 'germany',
		'global_location_id' => '82',
		'rel_gloc_ids' => '82,1178,1179,1180,1181,1182,1183,1184,1185,1186,1187',
		'currency' => 'EUR',
		'currency_name' => 'Euro',
		'languages' => 'en',
		'default_language' => 'en',
		'country_time_zone' => 'Europe/Berlin',
		'job_location' => '0',
		'published' => '1',
		'show' => '1'
	),
	'netherlands' => array(
		'name' => 'Netherlands',
		'country_id' => '157',
		'country_code' => 'nl',
		'slug' => 'netherlands',
		'global_location_id' => '152',
		'rel_gloc_ids' => '152,1188,1189,1190,1191,1192,1193',
		'currency' => 'EUR',
		'currency_name' => 'Euro',
		'languages' => 'en',
		'default_language' => 'en',
		'country_time_zone' => 'Europe/Amsterdam',
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<strong>Overview</strong><br />
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Dive into the intricacies of global business expansion strategies with Global Business Expansion Strategies. This course covers essential marketing concepts, strategic planning, and analyses crucial for businesses eyeing international markets. Explore effective marketing communication, product life cycle management, and strategic pricing to propel your business on a successful global trajectory.<br />
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<strong>Learning Outcomes</strong>

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	<li>Grasp the basics of marketing and its applicability in a global context.</li>
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	<li>Analyse the global marketing environment and navigate diverse market segmentations.</li>
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	<li>Master the nuances of marketing research for global market entry.</li>
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	<li>Formulate strategic pricing strategies to gain a competitive edge globally.</li>
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<strong>Who Is This Course For?</strong><br />
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<strong>Why Choose Us?</strong>&nbsp;

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<strong>Career Path</strong><br />
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This course is ideal for professionals aspiring to lead global business initiatives, international marketing managers, and entrepreneurs looking to expand their ventures globally. Graduates can explore opportunities in multinational corporations, export-import businesses, and international market research.<br />
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<strong>Course Curriculum</strong><br />
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<strong><em>Global Business Expansion Strategies</em></strong>

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	<li>Module 01: Basics of Marketing</li>
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	<li>Module 03: Strategic Marketing</li>
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	<li>Module 05: Market Segmentations</li>
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			'title' => 'Global Business Expansion Strategies',
			'slug' => 'part-time-global-business-expansion-strategies-alpha-academy',
			'external_link' => 'https://www.alphaacademy.org/course/expand-a-business-to-other-countries/',
			'summary' => '<strong>Global Business Expansion Strategies</strong><br />
&nbsp;<br />
<strong>Overview</strong><br />
&nbsp;<br />
Dive into the intricacies of global business expansion strategies with Global Business Expansion Strategies. This course covers essential marketing concepts, strategic planning, and analyses crucial for businesses eyeing international markets. Explore effective marketing communication, product life cycle management, and strategic pricing to propel your business on a successful global trajectory.<br />
&nbsp;<br />
<strong>Learning Outcomes</strong>

<ul>
	<li>Grasp the basics of marketing and its applicability in a global context.</li>
	<li>Understand the strategic marketing process for global business expansion.</li>
	<li>Analyse the global marketing environment and navigate diverse market segmentations.</li>
	<li>Comprehend consumer and business buying behaviour in the international marketplace.</li>
	<li>Master the nuances of marketing research for global market entry.</li>
	<li>Develop effective product and branding strategies tailored to international markets.</li>
	<li>Navigate the complexities of the product life cycle in a global context.</li>
	<li>Formulate strategic pricing strategies to gain a competitive edge globally.</li>
	<li>Explore diverse marketing channels and integrated communications on a global scale.</li>
	<li>Understand the challenges and opportunities in global marketing through case studies.</li>
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<br />
<strong>Who Is This Course For?</strong><br />
&nbsp;<br />
Business professionals, marketing managers, entrepreneurs, and individuals seeking to understand the dynamics of global business expansion. This course is suitable for those interested in taking their businesses to international markets.<br />
&nbsp;<br />
<strong>Why Choose Us?</strong>&nbsp;

<ul>
	<li>Affordable, engaging &amp; high-quality e-learning study materials.</li>
	<li>Tutorial videos/materials from the industry-leading experts.</li>
	<li>Study in a user-friendly, advanced online learning platform.</li>
	<li>Efficient exam systems for the assessment and instant result.</li>
	<li>The UK &amp; internationally recognized accredited qualification.</li>
	<li>Access to course content on a mobile, tablet, or desktop from anywhere, anytime.</li>
	<li>The benefit of career advancement opportunities.</li>
	<li>24/7 student support via email.</li>
</ul>
&nbsp;<br />
<strong>Career Path</strong><br />
&nbsp;<br />
This course is ideal for professionals aspiring to lead global business initiatives, international marketing managers, and entrepreneurs looking to expand their ventures globally. Graduates can explore opportunities in multinational corporations, export-import businesses, and international market research.<br />
&nbsp;<br />
<strong>Course Curriculum</strong><br />
&nbsp;<br />
<strong><em>Global Business Expansion Strategies</em></strong>

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	<li>Module 01: Basics of Marketing</li>
	<li>Module 02: The Marketing Process</li>
	<li>Module 03: Strategic Marketing</li>
	<li>Module 04: Marketing Environment</li>
	<li>Module 05: Market Segmentations</li>
	<li>Module 06: Consumer Buying Behaviour</li>
	<li>Module 07: Business Markets and Buying Behaviour</li>
	<li>Module 08: Marketing Research</li>
	<li>Module 09: Product Strategy</li>
	<li>Module 10: Branding Strategy</li>
	<li>Module 11: Product Life Cycle</li>
	<li>Module 12: Pricing Strategy</li>
	<li>Module 13: Marketing Channels</li>
	<li>Module 14: Integrated Marketing Communications</li>
	<li>Module 15: Advertising and Sales Promotion</li>
	<li>Module 16: Personal Selling and Public Relations</li>
	<li>Module 17: Direct and Digital Marketing</li>
	<li>Module 18: What is Marketing?</li>
	<li>Module 19: Common Marketing Types (I)</li>
	<li>Module 20: Common Marketing Types (II)</li>
	<li>Module 21: The Marketing Mix</li>
	<li>Module 22: Communicating the Right Way</li>
	<li>Module 23: Customer Communications</li>
	<li>Module 24: Marketing Goals</li>
	<li>Module 25: The Marketing Funnel</li>
	<li>Module 26: Marketing Mistakes (I)</li>
	<li>Module 27: Marketing Mistakes (II)</li>
	<li>Module 28: An Introduction to Strategic Planning</li>
	<li>Module 29: Development of a Strategic Plan</li>
	<li>Module 30: Strategic Planning for Marketing</li>
	<li>Module 31: Strategic and Marketing Analysis</li>
	<li>Module 32: Internal Analysis</li>
	<li>Module 33: External Analysis</li>
	<li>Module 34: Market Segmentation, Targeting and Positioning</li>
	<li>Module 35: Approaches to Customer Analysis</li>
	<li>Module 36: Approaches to Competitor Analysis</li>
</ul>
&nbsp;<br />
&nbsp;',
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<br />
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	<li>Section 04: Reducing Distractions</li>
	<li>Section 05: Creating Focus</li>
	<li>Section 06: Handling Tasks Effectively</li>
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	<li>Section 09: Effective Meetings</li>
	<li>Section 10: Automating Your Work</li>
	<li>Section 11: Work/Life Balance</li>
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<strong>Why Should I Take This&nbsp;Time Management Course?</strong>

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	<li>You will learn the researched and proven approach adopted by successful salespeople to transform their careers.</li>
	<li>You will be able to incorporate various practical sales techniques successfully and understand your customers better.</li>
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<br />
<strong>So let&#39;s do this! Enroll today and start learning about Time Management Techniques!</strong>',
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include - APP/View/Jobs/externalview.ctp, line 206
View::_evaluate() - CORE/Cake/View/View.php, line 948
View::_render() - CORE/Cake/View/View.php, line 910
View::render() - CORE/Cake/View/View.php, line 471
Controller::render() - CORE/Cake/Controller/Controller.php, line 948
Dispatcher::_invoke() - CORE/Cake/Routing/Dispatcher.php, line 194
Dispatcher::dispatch() - CORE/Cake/Routing/Dispatcher.php, line 162
[main] - APP/webroot/index.php, line 115
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Canonical

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