Media Buyer , Facebook , Google , Bing etc
Job details
* Knowledge of DSP and SSP * Media Buying * Develop and execute effective media buying strategies across multiple channels, including Google Ads, Facebook, and native networks. * Manage budgets and campaigns with an eye towards maximizing ROI and achieving client objectives. * Monitor and analyze performance of advertising campaigns, and make data-driven adjustments as needed. * As a Media Buyer, you will be responsible for strategizing, executing, and optimizing media campaigns to drive quality leads, conversions, views and achieve targeted outcomes. * Collaborate closely with advertisers team to understand campaign objectives, target audiences, and key performance indicators (KPIs) of the campaigns and start promotions once the campaign is taken live. * Practical experience on advertising platforms, analytics tools & ad-tracking systems like - Google Ads, MCC ad accounts, google analytics G4. * Efficiently manage advertising budgets to ensure a strong return on investment (ROI). * Continuously monitor campaign performance, making data-driven adjustments to enhance results and meet client goals. * Keep abreast of industry trends, algorithm updates, and competitor activities to adapt strategies accordingly. * Deliver regular reports and insights to advertisers team showcasing the value and impact of our campaigns.
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