Commercial Activity Specialist
Job details
What you will do:
Lead and inspire the Visual Merchandising and Interior Design/Activity co-workers and develop their visual merchandising and range presentation competence in order to strengthen the uniqueness of the IKEA identity in the stores.
Support the Visual Merchandising/Activity co-workers in creating inspiring range presentation solutions that reflect life at home activities with seasonal relevance connected to the commercial activities.
Responsible for the implementation of the vitality Calendar in the store (360 approach, planning (store media aligned with media, commercial meetings, implementing and follow up together with the Sales Activity manager).
Contribute to delivering the department action plan and ensure that specific store design initiatives are focused in order to grow our business and support the Vitality/Activity commercial calendar.
Be part of the Commercial CAT team in the store and take all necessary steps to get an activity implemented.
Actively contribute to the regional Visual Merchandising Leaders network and share regional directions and global tools with the Visual Merchandising/Activity co-workers in the store.
Ensure IKEA uniqueness and IKEA Brand identity in range presentation and store communication to distance us from the competition. Take ownership for how we are working with our Vitality calendar and Store activities.
Use knowledge of the IKEA Concept, strategic messages and the IKEA Swedish identity to plan, create and implement store solutions that support the commercial priorities and facilitate the mechanical sales system.
Optimize sales by supporting local marketing initiatives, drive traffic to the store by supporting the commercial calendar, and communicate with Com&In and Marketing team before executing details of marketing initiatives.
Partner with other functions to organise Vitality/Activity meetings and activate local activities including new launches, seasonal celebrations and/or events.
Gather information and run surveys for initiatives.
Obtain relevant product and service information from various departments and communicate it to the co-workers, allowing them to communicate to our customers in an accurate and timely manner.
Develop, identify, utilize and update communication channels for delivering key messages (i.e. Intranet, monthly newsletter, etc.).
Assist store management in a crisis situation by creating key communication messages and FAQs.
Identify co-worker target groups and ensure that their information needs are met.
IKEA FAMILY assignments:
Support all IKEA FAMILY initiatives.
Work closely with other departments to ensure IKEA FAMILY concept and benefits are available and visible throughout the store.
Implement local commercial activities, IKEA FAMILY seminars and workshops.
Ensure that store co-workers understand the impact the IKEA FAMILY membership has on our long-term growth and profitability.
Ensure that IKEA FAMILY offers together with external partners are communicated as additional benefits.
Look at the store through the eyes of our customers, finding ways to drive membership recruitment and inspire our co-workers to do the same.
Contribute to delivering the IKEA FAMILY action plan based on local potentials.
Clearly communicate the agreed action plan to store management and the commercial team.
Work with IKEA FAMILY responsible to create new ideas and increase IKEA FAMILY membership.
IKEA Marketing support assignment:
Coordinate with the Com&In and Marketing team in Service Office for supporting national marketing initiatives (e.g.: catalogue & catalogue distribution, promotions, soft toy campaign and other online/offline initiatives) supporting the Vitality/Activity calendar.
Support and execute projects that support the Marketing business plan.
Required Skills to be successful:
Strategic Planning and Analytical Skills.
Problem Solving Skills.
Excellent Communication Skills.
Good Business acumen.
Experience of setting and implementing action plans, budgets and following up on goals.
Ability to prioritize and organize own work to make the most efficient use of time available.
Ability to foster collaborative relationships with different target groups (co-workers, store management and commercial team) resulting in strong communication networks.
Excellent verbal and written communication skills to engage a receiver by creating a passion for your plans.
Ability to work autonomously and multi-task accordingly.
Self-reliant and motivated with proven ability to work as part of a larger team.
What equips you for the role:
Minimum of 3 years' experience in a related field, preferably in retail marketing.
University Degree/ Masters preferred.
Significant experience of working as a Visual Merchandiser/ Activity leader in an IKEA Store or Service office. A higher education qualification in Interior design and Visual Merchandise.
Must possess analytical and strategic skills for potential succession planning.
Must be a multi-tasker and have a strong team spirit.
Must be computer literate (All Microsoft Programs).
Arabic not required but is an added advantage.#J-18808-Ljbffr
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