SEO Analyst, Global
Job details
Binance is the leading global blockchain ecosystem and cryptocurrency infrastructure provider whose suite of financial products includes the world's largest digital-asset exchange. Our mission is to accelerate cryptocurrency adoption and increase the freedom of money.If you're looking for a fast-paced, mission-driven organization where opportunities to learn and excel are endless, then Binance is the place for you.We are looking for a creative SEO analyst to drive SEO across our ecosystem of products and optimize the content on our platforms based on analytics and keyword research.The SEO analyst will also be responsible for researching advertising and website layout trends that will generate more page traffic and obtain a high-ranking placement in the results page of search engines.To be successful as an SEO analyst you must be willing to keep abreast of industry innovations and trends and with strong stakeholder management ability to work cross-functionality to encourage change and adoption of best practices for SEO.A good SEO analyst values quality content as well as technical insight to optimize the website for search engines.By generating more leads for the business you'll open up new opportunities for driving growth.ResponsibilitiesWork with development teams to ensure SEO best practices are properly implemented on newly developed codeWork with editorial and marketing teams to drive SEO in content creation and content programming across many languagesRecommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum growthTrack, report, and analyze website analytics and initiatives and campaignsOptimize copy and landing pages for search engine marketingPerform ongoing site audits, keyword discovery, expansion and optimizationResearch and implement search engine optimization recommendationsResearch and analyze competitor advertising linksDevelop and implement link building strategyRequirements1-3 years of proven achievement with Global SEO with a large B2C audienceLanguage ability - English business level or above, and Mandarin Business level or above to interface with Mandarin speaking tech teams is a strong plusExperience collaborating with cross-functional teams on strategy and executionKnowledge and interest in the blockchain/cryptocurrency industry is a strong plusIn-depth experience with website analytics and data visualization tools (e.g, Google Analytics, Looker and Excel/Google Sheets)Experience with enterprise SEO tools, popular CMSExperience with A/B and multivariate experimentsWorking knowledge of HTML, CSS, and JavaScript development and constraintsKnowledge of ranking factors and search engine algorithmsUp-to-date with the latest trends and best practices in SEO and ASOWorking at Binance• Be a part of the world's leading blockchain ecosystem that continues to grow and offers excellent career development opportunities• Work alongside diverse, world-class talent in an environment where learning and growth opportunities are endless• Tackle fast-paced, challenging and unique projects• Work in a truly global organization, with international teams and a flat organizational structure• Competitive salary and benefits• Flexible working hours, remote-first, and casual work attireLearn more about how Binancians embody the organization's core values, creating a unified culture that enables collaboration, excellence, and growth. Apply today to be a part of the Web3 revolution! Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success. By submitting a job application, you confirm that you have read and agree to our Candidate Privacy Notice.
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