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Roles and responsibilities Job Overview: Here's your chance to step into the role of Assistant Manager Social Media at Dubai Holding Entertainment. In this position, you'll take on key responsibilities that include: • Support the delivery of marketing campaigns across the Dubai Holding Entertainment portfolio • Assist in creating & successfully implementing tactical marketing and communication plans, critical path/timelines, budgeting, monitoring & measuring tools. • Manage marketing budget, PO raising. • Support the sales team in implementing their sponsorship and sales strategies and execution plans, including, Group sales, resident, and travel industry sales planning. • Deliver campaign briefs and debrief reports including KPIs, results and post-event analysis • Manage events per DHE location as well as all required marcom support to maximize exposure and drive footfall. • Support and develop agency briefs and lead in initiatives with various marketing agencies including research, creative, branding, PR & SM, advertising, ad production, media buying, digital, digital marketing performance and PR. • Prepare and coordinate reports for the department; briefs, debriefs, quarterly updates, requested presentations • Manage, coordinate and execute all signage and collateral requirements • Work effectively with partners such as agencies, suppliers, partners and sponsors About you: The preferred candidate for this role should possess the following experience and credentials: Valid UAE passport, Family book (Khulasat Al Qaid) Bachelor's degree in communications, Marketing or relevant field 2-3 years of relevant experience Strong communications and marketing acumen Implement all standards and procedures Desired candidate profile Social Media Expertise: In-depth knowledge of various social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn) and best practices for each. Content Creation: Strong skills in creating compelling and engaging content tailored to different audiences and platforms, including graphics, videos, and written posts. Analytical Skills: Proficiency in using analytics tools to monitor performance metrics, track engagement, and derive insights to inform strategy. Campaign Management: Experience in planning and executing social media campaigns, including paid advertising and organic outreach. Community Engagement: Ability to engage with followers, respond to comments and messages, and foster a positive online community. Trend Awareness: Stay updated on social media trends, platform changes, and industry developments to adapt strategies accordingly. Collaboration: Skills in working closely with other teams (e.g., marketing, design, PR) to ensure cohesive messaging and branding across channels. Customer Service Orientation: Strong focus on providing excellent customer service through social media, addressing inquiries, and resolving issues promptly. Crisis Management: Ability to respond to negative comments or crises effectively and tactfully to protect the brand's reputation. Time Management: Strong organizational skills to manage multiple projects, deadlines, and priorities in a fast-paced environment. Copywriting Skills: Excellent writing skills to create engaging posts that resonate with the target audience. Technical Proficiency: Familiarity with social media management tools (e.g., Hootsuite, Buffer) and design software (e.g., Canva, Adobe Creative Suite) to streamline workflow.
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