Senior SEM Specialist

Cracow / Warsaw / Rzeszow / Remote Marketing-&-communications G2A.COM is the world's largest marketplace for digital entertainment. On our platform, over 30 million people from 180 countries have already purchased more than 100 million digital items. Why? Sellers from all over the world present a rich offering of over 75,000 digital codes for games, software, gift cards, subscriptions, DLCs, in-game items, and various digital entertainment. We are a safe marketplace, where sellers guarantee instant delivery. What else sets us apart? G2A.COM is a place co-created by a team of 400 exceptional experts representing 12 nationalities. Most of us work in a hybrid model, some remotely, or on-site in a chosen location. Our R&D center is in Rzeszow, we also have offices in Warsaw and Krakow. The company's main headquarters are in Hong Kong, with the central office in Amsterdam. We address each other by our first name, we are supportive, and we share knowledge. We operate based on DEI values – Diversity, Equity, and Inclusion and provide extensive development opportunities – in 2023 over 180 development and wellbeing events. We work in a dynamically changing environment, continuously implementing and utilizing the latest technologies such as artificial intelligence (AI), augmented reality (AR), and specialized cybersecurity solutions. We regularly check job satisfaction. According to the latest survey, as many as 88% of us are satisfied with work-life balance, 93% appreciate teamwork, and 83% value managerial support. The average tenure at G2A.COM is an impressive 5 years. This is simply a place where people want to be. By joining us, you will have the opportunity to collaborate and create projects with international brands such as Google, PayPal, Amazon, VISA, Mastercard, PayU, EY, Synerise, Modivo, Empik, and Microsoft. We think and act globally, and in our daily work, we are guided by analysis and data, although intuition and experience-based insights are also considered a significant asset. We invite you to join us on the journey of co-creating Gate2Adventure – the gateway to the world of digital entertainment. We’re waiting for you! As a Senior SEM Specialist, you will join our dynamic digital marketing team, where your role will be crucial in creating and executing effective search engine marketing campaigns. You will be responsible for the full spectrum of SEM activities, from strategy planning to campaign creation, management, and optimization on platforms such as Google Ads, Bing Ads, and others. You will work to increase our clients' visibility in search results, improving both the quantity and quality of traffic to their websites. We are looking for an experienced individual with extensive knowledge and documented success in SEM. Your experience should include managing large advertising budgets, data analysis, and using analytical tools to monitor and report campaign results. You will be responsible for continuously seeking new opportunities and trends in SEM to provide innovative and effective solutions. In addition to technical skills, we expect you to have excellent communication abilities. We seek a proactive, independent, and results-oriented person ready to take on challenges and be responsible for achieving business goals. You can count on our support and broad opportunities for professional development and skill enhancement. Join our cohesive team and help us create campaigns that translate into real results and success for our clients. You’re a perfect match for the role, if:

• You have at least 3 years of experience in planning and running Google Ads campaigns (Performance Max, Search Network, Display Network, Shopping campaigns, Video campaigns)
• You have advanced knowledge of advertising campaign management tools such as Google Ads, Bing Ads, Google Analytics 4, Google Tag Manager
• You have excellent analytical skills and the ability to interpret data
• You are proficient in Excel
• You are familiar with A/B testing tools and methodologies
• You can forecast and plan budgets, select appropriate channels, and estimate potential campaign results
• You understand the marketing funnel concept and the processes and strategies involved in guiding users through its stages, from acquisition to conversion and retention
• You have up-to-date knowledge of SEM, E-commerce, and Digital Marketing
• You have the ability to challenge the status quo and the courage to disrupt it
• You demonstrate a high level of independence and the ability to make decisions using persuasive arguments
• Your English proficiency is at least B2 level, both spoken and written
• You can work in a team and have excellent communication skills
• You are engaged, proactive, and eager for continuous development
• You have a creative approach to problem-solving – consciously continuing actions that work and eliminating those that do not deliver business results

• Planning, creating, and managing SEM campaigns (Google, Bing Ads)
• Monitoring, analyzing, and reporting campaign results based on KPI metrics
• Conducting A/B tests for continuous campaign optimization and performance improvement
• Managing advertising budgets and maximizing ad spend efficiency
• Collaborating closely with marketing, commercial, creative, analytics, product, and other teams to ensure consistency in actions and implement innovative solutions
• Participating in strategic planning of SEM activities and adapting strategies to changing market conditions
• Keeping up with the latest trends and changes in the industry and implementing best practices
• Supporting product development by working with technical teams to implement innovative solutions and proactively informing the product team about necessary changes resulting from, for example, changes in advertising policies

• You can choose hybrid or even fully remote work
• You’ll get to take part in many actions related to Performance Marketing and Brand Awareness
• You will have development opportunities and a real impact on the development of the American and European market
• You will receive the tools necessary for your work, such as a laptop or/ and a phone
• We can provide your home office with ergonomic furniture and electronic devices, such as: footrests, exercise balls, chairs and lumbar supports, monitors, mousepads, laptop docking stations, mice, keyboards, and headphones
• We care about the work-life balance and wellbeing of our team
• We provide opportunities for you to turn your ideas into reality and we appreciate such initiatives
• We support skill and knowledge development via internal and external trainings
• We work according to the values of DEI: Diversity, Equity & Inclusion
• We support grassroots initiatives and charities
• We offer valuable benefits, such as the welcome pack, Motivizer vouchers (200 points/PLN employees can spend on a variety of services and products from known brands available on the platform), private health care, MultiSport card, the opportunity to participate in internal and external trainings and industry conferences, and many more
• You will receive discount codes to use on the G2A.COM sales platform so that you can enjoy the benefits of our offers and services