Search Engine Marketing Manager

In this role, you’ll have an exciting opportunity to lead our organic and paid search strategies. You’ll get to define our search strategy to boost visibility, drive traffic and increase conversion. And, you’ll ensure our paid and organic efforts work together seamlessly. Key Responsibilities:

• Organic Search (SEO):
• o Develop and define our overarching SEO strategy
• o Lead the development and execution of SEO strategies to improve visibility and drive traffic, including keyword research, on-page optimisation, and link building.
• o Lead the development of a content marketing strategy that puts SEO at its core, with support from the Content Marketing Executive.
• o Regularly analyse competitors to find new opportunities and keep optimising existing strategies.
• o Provide expert SEO guidance for colleagues across the business and to our dealer partners.
• o Work closely with internal teams to develop a technical SEO roadmap and deliver technical SEO improvements.
• o Help build SEO content plans for sponsorship activities and events to boost organic performance.
• o Use tools like Google Search Console and SEMRush (or similar) to track performance and make data-driven decisions.
• o Stay updated on the latest SEO trends, techniques, and best practices.

• Paid Search (PPC):
• o Lead the creation, launch, and ongoing optimisation of paid search campaigns to drive traffic and conversions.
• o Manage campaign structure, ad creation, keyword selection, audience targeting, and bid management.
• o Work closely with agencies or platform account managers to make sure best practices are in place and opportunities are maximised.
• o Continuously monitor and optimise PPC performance to maximise return on investment.
• Analytics & Reporting:
• o Analyse the performance of SEO and PPC efforts using Google Analytics and other tools, delivering regular reports and insights to stakeholders.
• o Use data to assess campaign effectiveness, spot trends, and identify ways to improve both organic and paid strategies.
• Line Management:
• o Line manage the Content Marketing Executive, providing guidance, support and development.

About You We’re looking for a driven self-starting search expert to lead our search strategy. You’ll have experience across organic and paid search. You may be from an agency or in-house, but either way you’ll have the experience, knowledge and people skills to drive the strategy forward. Minimum criteria:

• Proven industry experience in organic search and SEO strategy.
• Deep understanding of SEO principles.
• Hands-on experience with SEO tools (e.g., SEMRush, Google Search Console).
• Strong analytical skills and the ability to interpret data, analyse trends, and create actionable insights.
• Excellent communication and collaboration skills, with the ability to work effectively across teams.
• Experience in PPC campaign management, ad creation, and budget optimisation.

About The Company We are a unique organisation, virtually one of a kind. We combine a strong sense of purpose with a real commercial edge to ensure we provide the best possible worry-free mobility solutions to over 700,000 customers and their families across the UK. Customers exchange their higher rate mobility allowance to lease a range of affordable vehicles (cars, wheelchair accessible vehicles, scooters, and powered wheelchairs) with insurance, maintenance and breakdown assistance included. We are the largest car fleet operator in the UK (purchasing around 10% of all the new cars sold in the UK) and work with a network of around 5,000 car dealers and all the major manufacturers. We pride ourselves on delivering outstanding customer service, achieving an independently verified customer satisfaction rating of 9.8 out of 10. Our values are at the heart of everything we do. They represent ambition, and we look for our people to live and breathe them every day:

• We find solutions
• We drive change
• We care

We operate hybrid working across the organisation where we split our time between working on-site at our offices, and at home, remotely within the UK. We believe hybrid working achieves a good work/life balance for our colleagues, allowing us to connect with each other, collaborate on important work, and perform together to deliver for our customers. It allows us to have the flexibility to work remotely up to 2-days per week whilst also using the great office spaces we have available. As a team member, you can expect:

• An annual discretionary bonus
• 15% non-contributory pension (9% non-contributory pension during probation period)
• Life assurance at 4 times your basic salary to give you peace of mind that your loved ones will receive some financial help
• Employee Discount Scheme with a huge number of retailers and an app to save on the go
• Discounted Electric/Hybrid Car Salary Sacrifice Scheme
• Access to the Cycle to Work Scheme (we have showers, changing rooms and secure bike sheds on site)

As well as financial benefits, our staff's health and well-being are very important to us, so we also offer:

• 28 days annual leave with option to purchase and sell days
• Funded Private Medical Insurance cover
• Critical illness insurance
• Free access to healthcare apps, such as Peppy, Unmind, Aviva Digital GP
• Funded health screening for over 50s
• 1 day per year to volunteer – Staff can support a local charity or do a sponsored event whilst being paid for it
• Access to Prayer room and quiet spaces whilst working in the office

We also understand that not everyone is the same so offer several voluntary benefits that you can select outside the core package, these include;

• Dental Insurance
• Health and cancer screenings for you and your partner
• Discounted gym memberships
• Charitable giving