Growth Marketing Manager

OUR SOLUTION At Demyst, we're transforming the way enterprises manage data, eliminating key challenges and driving significant improvements in business outcomes through data workflow automation. Due to growing demand, we're expanding our team and seeking talented individuals to help us scale. We simplify workflows, eliminating the need for complicated platforms and expensive consultants. With top-tier security and global reach, we're helping businesses in banking and insurance achieve digital transformation. If you're passionate about data and effecting change, Demyst is the place for you. THE CHALLENGE Demyst has enjoyed GTM success with our foundational product suite through word of mouth and a strong referral network across data leaders globally. But as we launch a new product, Zonic (), we will accelerate from that position and target new audiences.  Taking forward Demyst’s reputation and expertise, and applying them to a new brand, new product, and new digital audience is the core focus for the role.  Reporting to the Head of GTM, we are seeking a dynamic Growth Marketing Manager to lead the MQL charge. This role is highly operational, with a key focus on creativity, optimization, and driving successful results from our client campaigns. You will have a strong focus on marketing automation, growth hacking, and optimizing engagement in a new segment.  This role is ideal for someone who is passionate about progressing in the new world order of b2b marketing, through creative and data-driven strategies. You will need to cut through the noise and reach a new segment and act as an “army of one”, interacting across a global team, to deliver marketing objectives. This role is remote first, and based in Australia EST time zone, with a preference for Sydney location to support frequent in person engagement, especially in the onboarding period. CORE RESPONSIBILITIES

• Develop, implement, and automate our marketing activities and content across all products, audiences and use cases to optimize awareness, nurture leads and drive MQL conversions 
• Do so across a full-suite of channels, particularly digital (paid and organic), traditional outbound (email) and in person (conference and hosted event)
• Craft, optimize, and scale high-quality messaging, content and collaterals at both segment and account based levels, working in cross-functional collaboration with product managers and sales professionals
• Take a data-driven approach, tracking and analyzing performance metrics to measure the effectiveness of campaigns and content - reporting regularly on campaign performance and KPIs
• Oversee and execute website changes and management using Demyst’s CMS, campaign manager, and analytics tools, creating scripts and workflows that enhance marketing efficiency
• Design and execute growth hacking strategies, both direct and via alliances or other indirect channels, evangelizing new avenues of growth
• Conduct market research, and experiment with innovative approaches to boost engagement and lead generation
• Explore and implement new technologies, such as automation and Large Language Models (LLMs), to enhance marketing outcomes.

• Content Management Systems (CMS): WordPress, ButterCMS (or similar)
• Customer Relationship Management (CRM): Pipedrive, SFDC (or similar)
• Graphic Design Tools: Figma
• Social Media Platforms: LinkedIn
• Analytics Tools: Google Analytics
• Automation: Python, RESTful and SOAP apis, RPA tools like UiPath (or similar)

• ​​3-5 years of successfully driving top of funnel pipeline and MQLs
• Bachelor degree in marketing (or similar)
• Proven experience in a growth focussed role, with workflow automation or similar technologies and Financial Services audiences desired
• Strong understanding of digital marketing channels and techniques
• Excellent technical writing skills with the ability to create compelling content
• Ability to manage multiple projects simultaneously and adapt to changing priorities
• Innovative mindset with a passion for experimenting with new technologies

• Operate at the forefront of data workflow automation and innovation, and work with the largest industry players in an emerging field that is fueling growth and technological advancement globally
• Have an outsized impact in a rapidly growing team, offering real autonomy and responsibility for client outcomes
• Stretch yourself to help define and support something entirely new
• Distributed team and culture, with fully flexible working hours and location
• Collaborative, inclusive, and dynamic culture
• Generous benefits and compensation plans
• ESOP awards available for tenured staff
• Join an established, and scaling data technology business