Marketing Director, EU.

The  Director of Marketing, EU – WuXi STA and TIDES is responsible for developing and executing strategic marketing plans to build and grow brand awareness and customer acquisition for the STA and TIDES business in the European region. This role builds strong global, regional and local relationships with experiential knowledge to help drive sales through strategic marketing plans and execution. This position oversees the development and execution of marketing strategies and programs to achieve drug development sales objectives. This position works with the sales organization to help achieve revenue targets.   Key Responsibilities include defining marketing strategies, annual marketing budget planning, ensuring execution of marketing plan, understanding our customers, tactical planning and execution and collaborating with other key teams in the organization. Providing leadership to:

• Create/contribute strategy & positioning of the STA and TIDES brands
• Develop and execute marketing plans
• Track progress against plans and escalating issues and course correcting as needed.
• Reporting and communicating metrics to key stakeholders and business leadership

• Understand biopharmaceutical customer needs through market research and client interaction for existing and future products/services
• Plan and drive message
• Plan, develop and execute new service launch Marketing plans and strategies through the marketing teams
• Work with Sales Director(s) on gathering market feedback and implementing of strategic plans
• Present plans and updates to marketing and sales leadership
• Creates and executes strategy and tactical plans through the marketing team including: seminars, tradeshows, webinars, KOL discussions and other key marketing events
• Performs special projects and other duties as required

• Bachelor’s Degree in Marketing, communications or related field required, MBA desired
• Solid knowledge of the CRO/CDMO, pharmaceutical and/or biotech industries is required
• Minimum 7 years’ marketing experience including developing strategic marketing plans to support existing and new business
• Strong oral and written communication skills, ability to present to leadership at Biopharmaceutical companies
• Outstanding organizational, analytical and Program and Project Management skills including mentoring and coaching to develop strong teams.
• Demonstrated ability to work under pressure. Excellent interpersonal skills
• Ability to use judgment as dictated by complexity of situation