Regional Digital Engagement Sr / Exec

Job Responsibilities

• Supporting the (Senior) Digital Engagement Manager for APAC to implement a digital engagement plan and strategy to deliver against digital engagement and conversion goals for 12 markets in APAC.
• Support the implementation of the APAC website roadmap, planning activities and resources appropriately and managing any delivery risk.
• Work with the team to drive owned media traffic and conversion on the websites including organic traffic via SEO, job alert sign ups, website account creation and update.
• Coordinate and manage the testing in UAT or other test environments for site content and functionalities.
• Carry out PVT testing on the sites after a go-live or functional/bug fix deployment.
• Support any website content updates for all marketing campaigns, SEO or as required by the business.
• Understand search engine algorithms including indexing, ranking criteria and technical analysis.
• Act as an expert contact/trainer for the channel and marketing teams on anything related to the websites and/or new functionalities.
• Partner with the Global Digital CRO specialist to deliver experiments and journey tests via Google Optimizely and MXO.
• Have a good understanding of the website infrastructure and how we can optimise the user experience with the use of templates.
• Leverage our digital reporting capability to assess site performance, troubleshoot issues, and make optimisation recommendations.
• Ensure best practices are followed in terms of content creation, images upload, for SEO and accessibility.
• Create documents and guides & communicate to make sure processes are followed.
• Liaise with the developers via live support, email, Jira and/or Microsoft Teams to ensure defects are logged, followed-up and fixed.
• Analyse website traffic and user behaviour to make data-driven recommendations for website enhancement and development.
• Being customer-focused and ensuring a best-in-class user experience across all APAC websites.

The Successful Applicant

• Fluency in English and an additional language is a plus (Mandarin or Japanese).
• 3-6 years of experience in managing owned digital properties and platforms including content management systems (Drupal preferred) and SEO.
• Ideally previous experience in Shared Services, and collaborating with global and local teams remotely.
• Ability to deliver an engaging and effective digital customer experience through knowledge of CX, UX and design thinking principles.
• Excellent project management skills.
• Knowledge of Optimizely and experience with setting up A/B tests.
• Experience and understanding of digital analytics, GA4 preferred.
• Working experience with Jira or other project management tools.
• Working experience with SEO tools.
• Strong analytical skills and ability to provide strategic recommendations motivated by data.
• Experience working in an international multi-brand company with multiple stakeholders is advantageous.
• Problem solving capabilities and a positive 'can do' attitude.
• Strong communication skills to engage technical and non-technical stakeholders.

What's on Offer

• Data-driven in approach.
• Enthusiastic and proactive.
• Pragmatic, diplomatic and flexible.
• Strong and creative in problem-solving.
• Intellectually curious.
• Resilient - ability to not be put off by obstacles and resistance.
• Confident and self-assured.
• Culturally aware and international in outlook.

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