Digital and Programmatic Media Planner
Job details
About us At ubank, we want to empower the digital generation to be more successful with money. Think of us more as a daily money companion. One that brings together the ability for customers to see their money in one place, with smart features and real-time insights designed to help them get ahead. With ubank, our customers can discover what it feels like to save more, see exactly where they’re spending and own their own home faster. In short, we want to help them achieve real momentum with money. Your why Join us for a 12 Month FTC and develop innovative media strategies, manage media buying and optimise performance. How you will spend your time As a Digital and Programmatic Media Planner, you will:
- Develop Media Strategies Create and execute display, video, and audio strategies for banking and lending.
- Manage Media Buying Oversee management of media buying and campaign planning, from setup to conducting post analysis reviews.
- Optimise Performance Use insights to improve performance and collaborate with the growth team on solutions.
- Build Reporting Tools Work with the Performance Director to create tools and dashboards to measure marketing effectiveness.
- Streamline Processes Establish scalable processes to enhance production and trafficking.
- Enhance Landing Pages Collaborate with the content manager on website and App Store landing pages.
- Agile Management Use the Growth Team’s agile framework to manage marketing activities.
- Ensure Compliance Work with legal and compliance teams to meet banking obligations with a flexible mindset.
- Essential Experience In-house or agency with paid search, app store optimisation, and affiliate campaigns for competitive markets (e.g., fintech, ecommerce).
- Tools Proficient in Trade Desk Experimentation.
- Strong understanding of experimentation methodologies and hypothesis building from insights.
- Startup Mindset Experience or strong desire to work in a startup/scale-up environment with high autonomy and agility.
- Goal-Oriented Embrace big goals with the freedom to execute as needed.
- Delight the Customer - We put the customer’s best interests at the forefront of everything we do. We believe financial success will follow customer success.
- Agile and Brave - Constantly collaborating in new ways to create something genuinely innovative.
- Value Each Other - We respect everyone’s contribution, embracing a common goal and championing individuality.
- Frank and Authentic - A high performing team who say what we mean and mean what we say to create a strong team culture.
- Show Up - We bring our passion, positivity, and sense of fun every day to embrace the challenges of changing the banking game.
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