Analytics and Measurement Consultant for Performance Marketing Campaigns

Job Description

Our company partners with leading brands to secure high-profile talent for fixed-term assignments. Currently, we're seeking a candidate for a 6-12 months contractor position (extendable) with a renowned financial institution brand. Confidentiality is a top priority in our operations. Rest assured, your profile will not be disclosed to any clients until we've consulted with you first. We'll furnish you with details about the hiring company and the project, seeking your consent before sharing your CV.

Position Details

• Role level: Manager (5+ years experience)
• Compensation: Based on seniority of the candidate
• Location: Dubai, UAE (remote setup can be discussed)

Project Scope

Performance Marketing project, aimed at optimizing measurement activities of lead generation campaigns and optimizing ROIs of large scale digital marketing campaigns.

Profile Requirements

1. 5+ years of analytics and measurement experience within a technology company, media agency, consulting firm, advertiser, or research company
2. A strong understanding of the digital advertising and measurement ecosystem
3. Experience with understanding and implementing marketing measurement methods and technologies, including attribution and incrementality testing
4. Ability to create dashboards with structured and unstructured data
5. Data Platform Knowledge (DSP/CDPs)

Role Scope

1. Engage with campaign owners to measure true business value by building and operationalizing insights that highlight how campaign owners can improve business outcomes by employing better measurement techniques.
2. Identify areas for improvement of measurement techniques and manage technical implementations.
3. Serve as the day-to-day trusted measurement consultant for key strategic campaigns.
4. Drive adoption of preferred measurement methodologies, products, partnerships, and approaches.
5. Prepare & present category-level performance analyses, insights research, and advertiser narratives rooted in scientifically sound analytics to clients & partners.
6. Design tests to showcase the power of good measurement using client data or third-party measurement partners.
7. Provide feedback to and collaborate with Product, Business Development, Product Marketing, R&D, and others to identify opportunities for new features, products, and partnerships and drive engagement around measurement innovation, including product alphas and beta.
8. Create and lead measurement operations and learning plans to drive relevant category KPIs, ad performance, and a healthy long-term relationship.
9. Consult with advertisers and agencies to create measurement plans that test advertising effectiveness and outcomes.

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