Customer Lifecycle Marketing Specialist Kuala Lumpur • FullTime • Marketing
Job details
At SiteMinder we believe the individual contributions of our employees are what drive our success. That’s why we hire and encourage diverse teams that include and respect a variety of voices, identities, backgrounds, experiences and perspectives. Our diverse and inclusive culture enables our employees to bring their unique selves to work and be proud of doing so. It’s in our differences that we will keep revolutionising the way for our customers. We are better together! What We Do… We’re people who love technology but know that hoteliers just want things to be simple. So since 2006 we’ve been constantly innovating our world-leading hotel commerce platform to help accommodation owners find and book more guests online - quickly and simply. We’ve helped everyone from boutique hotels to big chains, enabling travellers to book igloos, cabins, castles, holiday parks, campsites, pubs, resorts, Airbnbs, and everything in between. And today, we’re the world’s leading open hotel commerce platform, supporting 44,500 hotels in 150 countries - with over 100 million reservations processed by SiteMinder’s technology every year. About the Customer Lifecycle Marketing Specialist role... In this role, you’ll be working closely with our Customer teams, Product Marketing and Go to Market teams to guide customers through initial activation activities to bring them to value quickly as well as triage at risk accounts and drive retention by continuously proving the value of our product and services through key lifecycle programs. This role is perfect for a marketer passionate about customers and looking to build on their previous campaign management skills. What you'll do...
- Design and deliver end-to-end marketing campaigns utilising in-app, email, and more to drive customer activation and retention, ensuring customers are successfully onboarded and engaged with the product.
- Identify at risk customers and propose effective interventions to mitigate churn.
- Coordinate the execution of lifecycle campaigns, including upsell and adoption, across the globe in eight languages - including the content development, localisation and design briefing process.
- Collaborate with Customer, Product and Product Marketing teams to understand the unified SiteMinder customer experience for early life including segmentation and cohort analysis.
- Partner with Customer, Product, Content and Marketing teams to create targeted marketing and content to notify and support customers on releases and on to the latest capability, driving engagement across web, in-app messaging, emails, webinars, videos and more.
- Consistently monitor, iterate and report on campaigns by reviewing analytics, comms performance & product adoption data.
- Measure campaign performance and conduct continuous optimisation.
- Continuously learn about the customer and implement those learnings into future campaigns and tactics.
- Marketing experience in a SaaS or tech business with a real passion for the customer.
- Strong writing and creative skills, always striving to deliver a high-quality campaign experience for customers.
- Takes end-to-end accountability for campaign development and execution across multiple channels - email, in-app messaging, push, social media, events, webinars.
- Rockstar collaborator who loves working with many stakeholders to produce a great customer outcome.
- Thrives on the pace of a high growth tech environment and works at speed while delivering a high quality outcome.
- Solid working knowledge of marketing automation platforms such as Marketo, Intercom, and social channels is an advantage.
- Digital native who grasps new technology easily. Self-starter and multitasker; comfortable juggling and managing multiple projects and driving them to completion.
- Basic knowledge in excel/google sheet including pivot table and vlookup is a plus.
- Cash bonus for you to be a part of the SiteMinder journey.
- Remote working model.
- Mental health and well-being initiatives.
- Generous parental (including secondary) leave policy.
- Paid birthday, study and volunteering leave every year.
- Sponsored social clubs, team events, and celebrations.
- Employee Resource Groups (ERG) to help you connect and get involved.
- Investment in your personal growth offering training for your advancement.
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