Performance Marketing Specialist Social Media

We are seeking a highly skilled Performance Marketing Specialist to drive and manage our social media marketing campaigns. Key Responsibilities:

1. Campaign Management: Plan, execute, and optimize paid social media campaigns across multiple platforms (Facebook, Instagram, LinkedIn, TikTok, etc.) to achieve performance goals (e.g., ROAS, CPA, conversions).
2. Performance Tracking & Reporting: Monitor daily performance metrics (clicks, impressions, CPC, CTR, CPA, ROAS, etc.), analyze campaign data, and provide insights for improvement.
3. Audience Targeting & Segmentation: Develop, test, and optimize audience targeting strategies including demographic, interest-based, and behavior-based targeting.
4. Budget Management: Manage and allocate the advertising budget effectively across campaigns to maximize performance.
5. Creative Optimization: Work closely with the creative team to develop, test, and optimize ad creatives (copy, imagery, videos) for better engagement and conversion rates.
6. A/B Testing: Conduct A/B and multivariate testing on ad copy, creatives, and landing pages to optimize performance.
7. Market Research & Trend Analysis: Stay updated with the latest social media trends, algorithm changes, and new ad formats to continuously improve campaign performance.
8. Collaboration: Collaborate with the wider marketing team (SEO, content, CRM) to align social media strategies with broader marketing goals.
9. Performance Reporting: Provide regular reports on campaign performance, insights, and areas for improvement to stakeholders and management.

1. Experience: 2 years of experience in performance marketing specifically in managing paid social media campaigns.
2. Education: Bachelor's degree in Marketing, Business, or a related field.
3. Technical Skills:
   • Proficiency in using platforms like Facebook Ads Manager, LinkedIn Campaign Manager, TikTok Ads, Google Analytics, etc.
   • Experience with performance tracking tools (e.g., Google Analytics, Hotjar, HubSpot, etc.).
   • Strong analytical skills with the ability to interpret campaign data and make data-driven decisions.
4. Creativity: Ability to collaborate with creative teams to develop engaging and effective ad content.
5. Communication: Excellent communication and interpersonal skills for cross-team collaboration and reporting to stakeholders.
6. Attention to Detail: High level of precision in managing budgets, audience segments, and performance tracking.