Manager - Product Marketing

Full time at a Laimoon Verified Company in UAE

Posted on October 27, 2024

Job details

The Education and Culture Division's dedicated marketing and communications team is responsible for the overall positioning of the Education & Culture Division, its attractions, and programmes within the domestic and international markets. This includes creating compelling stories and campaigns for a wide range of audiences across a breadth of platforms, liaising with internal and external stakeholders to ensure consistency in message and identify opportunities for collaboration and building relationships with local and international media.Opportunity ResponsibilitiesThe Product Marketing Manager develops and executes marketing strategies for key sales products, including the Expo Education Programme, birthdays, corporate training, venues, and tours. Responsibilities include designing promotional activities, collaborating with cross-functional teams, creating engaging content, and conducting market analysis to maintain competitive positioning.The role also involves supporting the sales team, managing marketing performance metrics, and ensuring brand consistency. The ideal candidate will have a strong background in product marketing and strategic planning to drive product visibility and sales growth.The main responsibilities of the role include:Lead the development and implementation of marketing strategies for always-on sales products, including the Expo Education Programme and seasonal offerings like birthdays, corporate training, venue spaces, guided tours, and summer campaigns, ensuring alignment with overall business objectives.Design, plan, and execute innovative promotional strategies to enhance product visibility, generate leads, and drive sales, leveraging both traditional and digital marketing channels.Work closely with other departments, such as sales, operations, and product development, to ensure product offerings meet customer needs and operational capabilities, fostering a collaborative environment.Supervise the creation of compelling marketing content, including product descriptions, promotional materials, and multimedia content, to effectively communicate the features and benefits of products.Conduct regular market research and competitive analysis to identify market trends, consumer preferences, and competitive landscape, using insights to adjust product positioning and marketing strategies.Provide marketing support to the sales team, including the development of sales tools, presentations, and training materials, to enhance their ability to sell products effectively.Establish and track key performance indicators (KPIs) for marketing campaigns and product launches, analyzing the effectiveness of strategies and making data-driven decisions for continuous improvement.Gather and analyze customer feedback and sales data to identify opportunities for product improvements and new offerings, ensuring marketing strategies are customer-centric.Manage the marketing budget for assigned products, ensuring optimal allocation of resources to achieve maximum return on investment.Ensure all marketing activities and materials are consistent with the brand's messaging, tone, and visual identity, maintaining a cohesive brand image across all touchpoints.Skills6+ years of experience in product marketing, brand management, or a related field, with a proven track record of successful marketing campaigns as well as:Bachelor's degree in Marketing, Business Administration, or a related field; a Master's degree or MBA is preferred.Strong understanding of marketing principles, including market research, competitive analysis, and product positioning.Experience in creating compelling marketing content and promotional materials, with a keen eye for detail and creativity.Proficiency in analyzing market trends, customer insights, and campaign performance metrics to inform strategic decisions.Knowledge of digital marketing channels and tools, including social media, email marketing, and SEO.Experience in managing marketing budgets and optimizing resource allocation for maximum ROI.Proficiency in marketing software and tools, such as CRM systems, marketing automation platforms, and analytics tools.

#J-18808-Ljbffr Marketing & Media

Apply safely

To stay safe in your job search, information on common scams and to get free expert advice, we recommend that you visit SAFERjobs, a non-profit, joint industry and law enforcement organization working to combat job scams.

Hiring company

Confidential

Improve your chance to get this job. Do an online course on Product Management starting now.

Product Management Skill-Up

AED 69

Duration: Upto 3 Hours

Enrol
ECommerce: Marketing & SEO NextGen Learning

AED 199

Duration: Upto 20 Hours

Enrol

See all courses

See All Manager Jobs

Manager - Product Marketing

Job details

Apply safely

Hiring company

Confidential

Management Accountant

Bid/ Tendering Manager

Asset Manager

Project Engineering Manager

Fishing Tool Supervisor

Senior Petroleum Engineer

Cased Hole Geoscientist in Dubai

Contracts Engineer - Buyer

Crew Chief

Piping Engineer

BOP Technician

Architectural Engineer Level II

Pacis PSO Automation Engineer

Exploration Geologist/ Sedimentologist / Geologist

Senior Geophysicist

Senior Engineer Piping & Layout

Slickline Field Specialist

Cost Controller

Accounts Payable Accountant

Jobs

Courses

Location

Follow us

Home UAE Manager - Product Marketing

Home UAE Manager - Product Marketing

Manager - Product Marketing

Job details

Apply safely

Hiring company

Confidential

Similiar Jobs that might interest you

Management Accountant

Bid/ Tendering Manager

Asset Manager

Project Engineering Manager

Fishing Tool Supervisor

Senior Petroleum Engineer

Cased Hole Geoscientist in Dubai

Contracts Engineer - Buyer

Crew Chief

Piping Engineer

BOP Technician

Architectural Engineer Level II

Pacis PSO Automation Engineer

Exploration Geologist/ Sedimentologist / Geologist

Senior Geophysicist

Senior Engineer Piping & Layout

Slickline Field Specialist

Cost Controller

Accounts Payable Accountant

Why are you reporting this job?

Laimoon Job Alert fresh jobs directly from websites*

Jobs

Courses

Location

Follow us