Group Marketing Manager, Canada

Group Marketing Manager, CanadaApplyLocations: CanadaTime Type: Full timePosted on: Posted 30+ Days AgoJob Requisition ID: R1443Roles & ResponsibilitiesDefines the marketing strategyAccountable for the growth and profitability targets for the brandDefines the marketing strategy as well as the 3-year strategic plan, including innovationAccountable for the execution of marketing strategyIdentify market opportunities and customer targets through competitive analysis by leveraging IQVIA panel data, positioning, and marketing strategy assessmentsLeads ad-hoc studies and analysis when requiredAnalyses sell-in and sell-out available via data sharing from retailersMonitors, reviews, and reports on competitive activitiesExecutes marketing plan with operational excellenceLead and oversee the execution of the marketing plan to support the overall product strategy and corporate objectivesWorks with international teams to ensure global strategic goals and objectives are incorporated into all marketing and communication activities, to meet the specific needs of various customer segments.Oversee the development and execution of the health care professionals (HCP, CDHF, Dieticians,…) and consumer tactical plans.Collaborate with the broker to approve customer account plans, to ensure that they reflect the opportunities in the territory and meet the strategic direction in the Marketing Plan.Leads and defines performance metrics of external agenciesOwn the brand dashboard analysis and communicate brand performance results against plan (KPI) to key stakeholders. Provides recommendations for contingency plans, where appropriateProvides reporting to headquarters on marketing plan executionManagement responsibilities:Direct supervision of one Product ManagerSupervise and develop collaborators to maximize brand initiatives efforts and promote the brand's unique selling proposition.Evaluate collective and individual performances of team members.Budget ManagementDefines the marketing budget with the General ManagerAccountable for meeting budget and all expenses related to the commercialization of the productsEnsure budgets and schedules meet corporate requirementsProfile:Minimum 6-8 years marketing experience within OTC, natural health, or consumer packaged goods environmentUnderstanding of Canadian regulatory/compliance environment and pharmacy landscapeStrong project management skillsSkilled in communication strategies and execution tacticsStrong analytical and planning skillsMust possess strong organizational and critical thinking skillsExperience in digital and print marketing, content marketing, and social media marketingDetail-oriented and highly organizedAbility to work collaborativelyResults oriented with proven track record of successEntrepreneurial spiritStrong interpersonal, oral and written skills and the ability to interact professionally in representing Biocodex CanadaProficiency in Nielsen / IQVIA panelsProficiency in Microsoft Office suite and digital platforms (Meta, GA4)Bachelor's degree and/or MBA requiredFull fluency in French and English (written and spoken)BIOCODEX CanadaTake up the challenge and send your application!WHY JOIN US?#1 For our missionAt BIOCODEX, our mission is to improve the health and well-being of women and men worldwide through our three main areas of expertise: microbiota, women's health and orphan diseases.We offer innovative products and solutions, are dedicated to advancing scientific research, and use our expert knowledge for the benefit of all.#2 For our valuesOur teams are united by strong shared values. Rooted in our DNA, these values play a driving role in our business, while helping us grow as individuals and as a company.#3 For our dynamic international growthBiocodex WebsiteBiocodex Microbiota FoundationBiocodex Microbiota Institute

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