Brand Manager
Job details
To assist the Product Group Manager in the management enhancement of an assigned product group within the context of the company's overall goals and objectives, specifically in the area of market analysis and strategic planning, marketing plan development, and communications internally & externally on all issues affecting his portfolio.ResponsibilitiesUndertake ongoing market analysis.Support developing the annual Marketing Plan and implementing, monitoring it.Manage and lead ad-hoc cross-functional projects.Liaise with agencies in the development of marketing programs.Prepare a research brief and have input into the development of research proposals/methodology.Prepare a pack design and brief agencies accordingly.Prepare advertising and media briefs.Support the market share gain of the assigned brand.Prepare and organize the promotional calendar.ActivitiesMarketing Plans - Support developing the annual Marketing Plan encompassing the following elements: situation analysis, objectives, strategies, action plans, forecasting, pricing, research studies, financial budget preparation, and field force support.Product DevelopmentResearch - Prepare a research brief and have input into the development of research proposals/methodology.Research briefs including concept, sensory, advertising, and tracking studies.Help analyze research findings and make recommendations.Develop an action plan based on decisions made from the research findings.Technical DevelopmentSupport prepare product development brief, have it approved by the Product Group Manager, and submit it to Technical Research Dept. (TRD) for action.Co-ordinate the development of the product with TRD to prototype stage through to kitchen sample, scale up, and final product specification.Carry out consumer sensory testing on new and existing products to determine consumer appeal and further product optimization.CommunicationInternal - As part of the formal project development process, prepare documentation to aid in senior management decision making including Project overview and Feasibility briefs.Produce Marketing alerts for Sales personnel for new products to be launched or for changes to existing products.Organize and support conduct briefings, as required for Sales & Marketing personnel to inform them of new products, ad campaigns, promotions, etc.Packaging - Prepare pack design and brief agencies accordingly.Follow through on all stages of design development within agreed budgets and timeframes.Get appropriate signatures and approvals for artwork and attend press approvals.AdvertisingPrepare advertising and media briefs.Help manage the creative development process from concept to final production stage across all media options.Get Product Group Manager's approval of creative material and media plans.Develop Point of Sale Material and allocate to the Sales Department.Monitor expenditure against agreed budgets and within timeframes.PromotionsDevelop material for all promotional and sampling campaigns including consumer, trade, and internal sales activities.Liaise and communicate with appropriate agencies, sales staff, and Marketing staff on all aspects of the promotional campaign to ensure proper execution in the field.Sales and DistributionMonitor Sales share and Distribution information on an ongoing basis regarding the product portfolio to identify trends, and to track actual performance against Budget.Recommend to Product Group Manager action plans to help reverse negative trends or enhance performance in order to support achieving the agreed sales budget.Implement action plans as agreed with Product Group Manager and appropriate sales management staff.Develop positive relations with sales management teams.Gain knowledge and understanding of market performance and trends.Assess Competitor activity.PricingMake recommendations to the Product Group Manager on consumer price points and Retail margins for his product.Monitor competitor product prices on an ongoing basis and take appropriate action, with Product Group Manager approval, to combat competitor activities.Develop a solid understanding of the product cost/price structure and margin performance.Task GroupsBe an active and contributing member of task groups set up to examine/investigate Marketing, Brand, or product issues.Co-ordinate, where necessary, these task groups when his product is the subject of the examination.Liaise with Sales on the performance of his product, competitor activity, and tactical promotions.Job FeaturesResponsible for the support of a marketing team with considerable budget.Deal with Advertising, Promotional, and Packaging & Research companies.Liaise effectively with other inter-company divisions - Supply, TRD, Sales, Finance, and Production.Key RelationshipsRelationship with suppliers, other companies, or individuals doing business with the group must at all times be maintained on a strictly business and ethical basis, uncomplicated by any obligations, real or imagined, which are not of a purely commercial nature, in accordance with the business needs of the Group.Relationships with working colleagues, superiors, and subordinates require a strong degree of respect, loyalty, and trustworthiness to create and maintain a motivated, healthy working environment.Maintain working relationships with, and gain the cooperation of, people in specialist areas such as technical experts, production managers, accountants, and suppliers.Person SpecificationEssential Qualifications:Age: 23-27Qualifications: Business-related degree with a Marketing specialization preferred.Arabic fluency preferred, English essential.Driving LicenseDesirable:Arabic language skills.Previous work experience in the Middle East.ExperienceEssential responsibilities executed:2-3 years Blue Chip marketing and brand management experience in a professional FMCG company with evidence of well-developed marketing skills and proven track record of delivering results in a competitive environment.Experience of multi-markets an advantage but not essential.Desirable responsibilities:4-5 years brand management experience in a professional FMCG company with evidence of well-developed marketing skills and proven track record of delivering results in a competitive environment.Job ContextWorking hours from 8:00 AM to 6:30 PM with two-hour lunch, Saturday to Wednesday.Be able to travel & work irregular hours, including evening and weekends.Work location: company HO in Riyadh.Periodic visits to sales depots and retail trade.Ability to work under deadline pressures and multiple tasks.Office, car, communication utilities, and office resources (PC).
#J-18808-Ljbffr Product & Brand Marketing
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