Home Qatar Brand Manager - FMCG - Food

Home Qatar Brand Manager - FMCG - Food

Brand Manager - FMCG - Food

Full time at a Laimoon Verified Company in Qatar
Posted on October 25, 2024

Job details

Participate in the development of Marketing strategy (pricing, packaging, etc.) of assigned brands along with the Head of Marketing and Business Development Build value proposition for the assigned brand portfolio for the short and long term in line with organizational objectives and goals Work alongside external Brand Principals (where relevant) to develop and align on market level brand and sales activities across channels Act as a steward for the assigned brands and maintain brand integrity and consistency across all marketing initiatives and communications Develop strategy and communication programs which effectively reflect the brand objectives to build brand equity of the assigned portfolio Conduct research to define targeted customer segments and determine the key values and characteristics that drive buying behaviors for each segment Monitor and manage health of assigned brands in order to meet the brand objectives and brand health indicators Monitor and manage the trade spend and market activation budgets for each brand responsibility - either with the Brand Principal or for Mezzan Develop and oversee implementation of brand strategies and associated marketing themes across channels (print, web, social media, broadcast, etc.) based on consumer and sales insights to improve health of assigned brands Oversee the new or ongoing marketing and advertising activities of assigned brands and ensure alignment with the organization's branding objectives Launch and manage brand initiatives based on research insights in order to introduce new products that meet consumer requirements

#J-18808-Ljbffr Product & Brand Marketing

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