Senior Product Marketing Manager

The Consumer Marketing Organization defines consumer vision, product management, business plans, and go-to-market strategy for the company's largest multi-billion-dollar revenue businesses, including Windows, Surface, Microsoft 365, Microsoft Edge browser, Search & artificial intelligence (AI), and Microsoft Shopping, where we are incubating new products and features.We're searching for a Senior Product Marketing Manager (PMM) to help drive our Shopping incubation efforts, focused on AI. This PMM will leverage data to deeply understand how AI and Shopping can come together to build value for the user, the retailer, and Microsoft. The role is inherently cross-functional, and a key to success is building relationships across Engineering, Business Planning, Research, Marketing, and AI-focused virtual teams.This role has the potential to help shape the future of AI in Shopping - something many consumers do daily. This is a key moment in a competitive space with a large potential for impact and growth.Microsoft's mission is to empower every person and every organization on the planet to achieve more. As employees, we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.In alignment with our Microsoft values, we are committed to cultivating an inclusive work environment for all employees to positively impact our culture every day.ResponsibilitiesLive and breathe customer needs and help drive human-centered design process to ensure solutions are grounded in real world challenges for customers.Work with internal partners, including business planning, finance, research, engineering, and marketing to execute strategies with passion, precision, and excellence.Recommend feature prioritization and product-market fit for fueling product momentum.Conduct market and consumer research, as well as competitive analysis, for how shoppers engage with AI.Develop deep understanding of customer needs, mindset, and value props. Represent customer voice - needs - and unmet needs - to shape product and marketing roadmap.Define market readiness for features, as well as identify target customers and execute strategy for customer journeys.Think creatively about customer/business problems and generate innovative solutions and energy through storytelling.Skills & ExperiencePrioritization & Agility - Our team partners with an incredibly agile engineering team. We have honed our skills at continuously prioritizing, keeping our north star in mind as we adapt and shuffle priorities.Critical thinking & Customer obsession - PMM has the responsibility to act as the voice of the customer. This means that we must continually focus on the "why" and the problem statement as we build products.Influencing for impact - As the voice of the customer, we must take what we know about the customer, the product, and the market, and influence across disciplines to prioritize and build the right products and features.A storyteller who can craft product stories for different customer segments, as well as telling the story behind the numbers to move senior executives and the broader organization.QualificationsRequired/Minimum QualificationsBachelor's Degree in Marketing, Computer Science, Business or related field AND 5+ years experience in businessOR Master's Degree in Marketing, Computer Science, Business or related field AND 3+ years experience in businessOR equivalent experience.

#J-18808-Ljbffr Product & Brand Marketing