Social Media Marketing Specialist
Job details
We are looking for a dynamic Social Media and Events Specialist to manage our social media presence and coordinate high-impact events that enhance brand visibility and engagement.Key Responsibilities:Social Media ManagementContent Strategy & Planning: Develop and implement a social media content strategy aligned with the company's marketing goals and brand voice. Ability to manage social media agencies to develop and implement social media strategy.Content Creation & Curation: Create, curate, and manage social media content (text, images, video) that resonates with the target audience.Engagement: Monitor and respond to social media interactions to foster engagement, build community, and manage online reputation.Platform Management: Oversee social media accounts (e.g., Instagram, Facebook, LinkedIn, Twitter, etc.) ensuring consistent activity and brand representation.Campaign Development: Collaborate with the marketing team to run paid social media campaigns, tracking performance and optimizing for reach and engagement.Analytics & Reporting: Use social media analytics tools to measure the effectiveness of campaigns and provide regular performance reports, adjusting strategies where needed.Event Planning & ExecutionEvent Strategy: Assist in the development of event marketing strategies to promote products/services and engage audiences.Event Planning & Coordination: Coordinate the planning and logistics of corporate events, trade shows, conferences, and community events.Vendor & Venue Management: Work with vendors, venues, and suppliers to organize event services, including catering, audiovisuals, transportation, and decorations.On-site Management: Oversee event setup, registration, coordination, and post-event teardown to ensure smooth execution.Audience Engagement: Create and manage promotional materials, email invites, and event landing pages to drive attendance and participation.Post-event Analysis: Conduct post-event evaluation, including feedback collection, social media engagement tracking, and financial analysis to assess success and areas for improvement.Collaboration & CoordinationCross-departmental Collaboration: Work with marketing, design, PR, and operation teams to ensure alignment in messaging and promotional strategies across social media and events.Partner & Sponsorship Management: Coordinate with external partners, sponsors, and influencers for event promotion and social media collaborations.Brand Representation & Community BuildingBrand Advocacy: Serve as the brand ambassador at events and on social platforms, ensuring all interactions align with the company's tone, values, and image.Influencer Partnerships: Identify and collaborate with influencers to promote brand awareness and event participation.Audience Growth: Use organic and paid strategies to grow social media followers and event attendees.Budget & Resource ManagementBudget Management: Manage budgets for social media campaigns and event marketing, ensuring cost-effective solutions.Resource Allocation: Allocate resources and manage timelines for projects, campaigns, and events to ensure deadlines are met without exceeding budgets.Competitor & Trend AnalysisSocial Media Trends: Stay updated on industry trends, tools, and best practices to implement innovative and competitive strategies.Competitor Analysis: Monitor competitor social media activities and events to ensure the company stays ahead in engagement and visibility.Experience & Education:Bachelor's degree in Marketing, Communications, Public Relations, Event Management, or a related field.Certifications in social media marketing, digital marketing, or event planning (preferred but not mandatory).2-4 years of experience in social media management, content creation, or event coordination.Proven experience managing corporate social media accounts and developing successful social media campaigns.Event planning experience, particularly in organizing corporate events, trade shows, or promotional activities.Experience in managing paid social media campaigns (Facebook Ads, Google Ads, LinkedIn Ads) and knowledge of SEO and web analytics tools.Experience in collaborating with influencers, brand partners, or managing partnerships (preferred).Preferably bilingual Arabic and English.Strong communication skills: both written and verbal, with an eye for detail in content creation.Skills:Creative skills: Ability to create engaging content (writing, images, and video).Proficiency in social media management tools (Hootsuite, Buffer, Sprout Social, etc.).Knowledge of event management platforms and tools (Eventbrite, Cvent, etc.).Graphic design skills (basic knowledge of tools like Canva, Adobe Creative Suite, or similar).Strong understanding of digital marketing metrics and reporting tools (Google Analytics, Facebook Insights, etc.).Project management skills: ability to plan, coordinate, and execute multiple projects simultaneously.Budget management: Experience managing and optimizing budgets for social media campaigns and events.Personal Attributes:Attention to detail: Ensuring consistency across all content and events.Problem-solving skills: Ability to think creatively to solve challenges during event planning or content creation.Team player: Ability to work collaboratively with cross-functional teams and external partners.Time management: Strong ability to manage multiple projects and meet deadlines under pressure.Adaptability: Willingness to learn new tools, techniques, and trends in social media and event management.
#J-18808-Ljbffr Product & Brand Marketing
Apply safely
To stay safe in your job search, information on common scams and to get free expert advice, we recommend that you visit SAFERjobs, a non-profit, joint industry and law enforcement organization working to combat job scams.
