Social Studio Lead l TikTok Content Lead

• Full-time

Company Description

Publicis Groupe, known for its world-renowned creativity, best in class technology, digital and consulting expertise, is the world’s third largest communications group. With more than 80,000 people in over 100 countries, the Groupe has four Solution hubs: Creative with Publicis Communications, Media with Publicis Media, Digital business transformation with Publicis Sapient, and Health & Wellbeing with Publicis Health. Since 2014 and the acquisition of Sapient, Publicis Groupe has undergone a profound transformation by scaling a new model connecting data, creativity and technology. We have continued on that journey with the 2019 acquisition of Epsilon to further scale our data led offering and provide true momentum to our clients own transformation. This model, with a country led approach, is called the “Power of One” and gathers all the capabilities of the Groupe under one roof, putting clients at the core of the organisation. It breaks down the silos between Publicis Communications, Publicis Media, Publicis Sapient, and Publicis Health making them work seamlessly and efficiently to help clients transform marketing and business at scale. Never has our vision and drive for Power of One been as demonstrable as in the role of the Global and Regional Client lead. The Publicis Groupe is a brand led organisation powered by data driven global Practices and has our clients at the absolute core of our business. The role of a RCL is essential for driving growth, for understanding and leading our clients own transformation through delivering the true scale our agencies capabilities. A RCL sets the vision, builds a culture of collaboration and curates a team of experts from our whole Groupe to deliver on that promise. They are true leaders with responsibility for revenue, profitability and leading the relationship with our clients. We could not be more committed to delivering excellence and we articulate our approach to that as the following: Clients Come First ; The entire Publicis Groupe transformation was designed to put clients at the center of all we do. Their needs and objectives drive the solutions we provide in order to help them win and grow. We are Seamless; We have created the powerful role of the Regional Client Leader. One person who acts as one point of access and one point of accountability to tap an 80,000-deep pool of talent - free from silos, legacy, and convention. We are Frictionless; We have unified P&Ls and removed all operational barriers that enable true collaboration. We are Modular; The core benefit of our new organization is not only in the depth and range of capability but, more importantly, in our ability to configure situationally; the ability to configure around individual client needs and an open architecture to plug & play world class partners when needed. Modularity is critical as it enables a future proof way for this organization support innovation now and keep pace with the changes that show no sign of stopping. We are United; By fusing together our creative, intelligence, and technology expertise, we are able to provide clients with transformative ideas and consumer experiences, unlike any other agency or holding company in the marketplace.

Job Description

YOUR ROLE You will work closely with the key management team to set up and oversee the Groupe’s social studio capability, bringing together the right talent and implementing a strategic business plan and effective operating model to enable us to meet the evolving social content demands and bring in new business opportunities. YOUR KEY RESPONSIBILITIES

1. Set up the Groupe’s Social Production Capability This will include identifying the right talent, operating processes, and frameworks for us to effectively deliver on social content requirements.
2. Strategic Social Content Oversight Guide and work with social teams to conceptualise and execute on best practice social video content for current and emerging social platforms.
3. Drive Social Commerce as a New Vertical Work with social director, social creative lead and other key stakeholders to strategically drive the set up and implementation of social commerce from content strategy to influencer engagement and livestreaming capabilities; also looking at how we can upsell this capability to existing clients and bring in new business.
4. Drive Adoption & Excellent Implementation of TikTok as an Always-On Brand Channel With brands coming to us to set up their TikTok channels, look at ways we can build their channels from infancy, providing channel expertise consultancy, and working with teams to create the right content that is native to the platform yet still hits brand messaging objectives.
5. New Business Development Work closely with the social director to identify new business opportunities, and how we can package our offerings to bring these in.

Qualifications

• 8-10 years in social, content and production space
• Demonstrated capability in building out a content team and seeing success with content strategy
• Good personal network of content creators
• Good people-leadership skills, with experience leading and mentoring younger team members
• Team player and collaborative mindset; being able to work with different stakeholders across a complex environment and manage expectations
• Great communication and presentation skills
• Critical thinking and problem-solving skills

Additional Information

Our employee benefits package comprises the following: Generous leave entitlements, including birthday leave, rest day and family care leave. Additional Company closure for all 4 major festive Celebrations Cashless comprehensive medical coverage, including access to a panel clinic, dental and optical care. Life and personal accident insurance and group hospitalization and surgery. A hybrid working schedule and with Friday disconnects. Rest Relax & Recharge - office closure last week of December every year. #J-18808-Ljbffr