Marketing Generalist
Job details
About amberstudent (amberstudent.com) Long-term accommodation booking platform for students (think booking.com for student housing). Amber helps 80M+ students worldwide, find and book full-time accommodations near their universities, without the hassle of negotiation, non-standardized and cumbersome paperwork, and broken payment process. We are the largest and fastest-growing student housing platform globally, with 1M+ units listed in 6 countries and across 100+ cities . We are growing rapidly and targeting $2B in annual gross bookings value by 2024. Responsibilities
- Activity Execution: Plan, coordinate, and execute a variety of initiatives and activities for brand and marketing projects.
- Cross-Functional Collaboration: Work closely with cross-functional teams to develop and deliver necessary collateral, communications, and other resources to support native + Chinese social media and other brand and marketing projects.
- Data Management: Maintain and update comprehensive data on all on going activities and projects.
- Digital Marketing: Coordinate in smoother execution of all digital marketing efforts, including, content marketing, email marketing, social media, and paid advertising.
- Campaign Development: Contribute & lead brainstorming sessions and contribute creative ideas to design and implement effective engagement campaigns.
- Strategizing: Strategize and develop long-term plans for native + Chinese social media while ensuring a smoother execution tactically.
- Market Research : Stay ahead of industry trends, competitive analysis, and emerging digital marketing technologies. Apply insights to keep amber at the forefront of the student housing industry.
- Strong verbal communication abilities.
- Proficiency in basic data analytical tools such as google sheets (Google analytics and Tableau are a plus)
- Ability to track and analyze data effectively to drive decision-making processes.
- Excellent people management and collaboration skills.
- Fast-paced growth
- Total freedom and authority (everything under you, just get the job done!)
- Amazing work culture (trust us when we are saying this!)
- Open and Inclusive Environment
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