Marketing Manager - B2B Publishing

Marketing Manager – B2B Financial Publishing – Hybrid in London, or Remote To £50k Basic & Great Benefits (hybrid) - 2-3 days in London office per week. This is an exciting opportunity to join a market leader in B2B financial publishing and information products as a Marketing Manager. Working with the Head of Lifecycle Marketing you'll join a fast-growing team and business, having responsibility for creating demand, capturing demand, nurturing leads, and growing the existing audience to achieve subscriptions new business and renewal revenue targets. Requirements:

• 3+ years’ experience in B2B marketing, with some experience in demand generation / lead generation strategies, including lead nurturing
• Ideally subscriptions / publishing product marketing experience
• Experience working closely with sales / business development functions
• Good knowledge of customer data analytics and the ability to convert data into meaningful insight
• Good understanding of SEO principles and strategies
• Strong experience working with Analytics tools (e.g. Google Analytics)
• Strong experience with campaign management systems (e.g. Pardot, Marketo, etc) and CRM (e.g. Salesforce)
• Experience optimizing performance across paid, website and email
• Good knowledge on other acquisition channels and levers (PPC, social – LinkedIn, retargeting, direct mail, events, list research)
• IT Literate; MS office, advanced Excel
• Excellent communication skills both written and verbal

Main Responsibilities:

• Develop, manage and activate effective marketing campaigns across a range of digital channels, including email and both organic & paid social media
• Collaborate with Product Marketing to iterate and improve marketing programmes across the lifecycle
• Deliver analysis on program/campaign performance, with a focus on ROI, revenue, and attribution. Use insights to drive future campaign plans
• Work with Head of Lifecycle Marketing to develop and maintain monthly reporting to track Lifecycle Marketing KPIs – feed back any insights or trends to stakeholders
• Collaborate with Product Marketing Manager and Editorial team in identifying content that will help nurture and engage the target audience
• Work with the Head of Lifecycle Marketing and Product Marketing Manager to understand business priorities and identify opportunities
• Collaborate with the Marketing Technology team to create automated programmes that nurture, onboard, and engage audiences
• Develop and optimise key campaign landing pages to improve conversion rates
• Present program results and learnings to stakeholders including senior leadership
• Continually optimise campaigns and programmes to increase effectiveness, reduce costs, and increase high-intent pipeline
• Deliver highly optimised assets - engaging in regular AB testing, working to good design principals, meeting brand guidelines, and using effective imagery and copy
• Act as a senior member of the Lifecycle Marketing team by sharing knowledge, leading by example, and mentoring junior team members
• Innovate and test new marketing channels. Champion new ways of thinking.

This role would suit someone looking to gain valuable b2b marketing experience within a leading multi-national brand, with excellent opportunities for progressing your career. Whilst we endeavour to respond to all applicants within 14 days, due to volumes received this isn’t always possible. If you’re not contacted within 14 days, you may assume your application on this occasion has not been successful. Please keep an eye on our website for future positions that may be of interest. Key words: marketing, manager, publishing, b2b, financial, audience, demand, acquisitions, retentions, subscriptions, professional services, campaign, channel, media, analytics, strategy, email, social media, linkedin, digital, online, permanent, London, UK, remote, hybrid.