Senior Product Marketing Manager
Job details
Marcura is the company behind many of the leading solutions and brands streamlining processes in the maritime industry. Our solutions include DA-Desk, PortLog, MarTrust, ShipServ, MCaaS and ClaimsHub. For over 20 years, we’ve been developing platforms that have been digitally transforming the industry. We work closely with our global customers and partners to develop solutions to everyday industry challenges, and together raise standards along the way We are looking for a Senior Product Marketing Manage r to help drive our growth by establishing a leading product marketing function ============= THE ROL E – Senior Product Marketing Man ager ============= In this role, you will be responsible for the following areas. Go-to-Market strategy:
- Develop comprehensive GTM strategies for new products or product features, including positioning, messaging and pricing
- Lead cross-functional teams including product management, sales, and customer success to ensure alignment and successful execution of go-to-market plans.
- Based on market research, propose new product/market combinations
- Build business cases for new market opportunities
- Develop messaging guides for existing and new products, based on inputs from internal stakeholders and customers
- Create compelling collateral such as product datasheets, presentations, case studies, white papers and website content to effectively showcase new features and their benefits.
- Develop engaging content for various marketing channels including email campaigns, social media, webinars, and blog posts to drive awareness and interest in new product offerings.
- Review content developed by other functions to ensure being on-message
- Conduct in-depth market research to understand industry trends, customer needs, and competitive landscape within the maritime industry.
- Analyse market data and customer feedback to identify opportunities for new feature development and enhancements
- Conduct customer interviews to develop and test market opportunities and messaging
- Work closely with customer success teams to develop customer engagement programs aimed at driving product adoption and usage.
- Develops roadmap commun ication programs
- Works with the Group Sales Enablement function to provide sales teams with the necessary tools and training to effectively sell including product demonstrations, sales decks, and competitive positioning materials.
- Defines and tracks KPI’s on product sales, adoption and usage
- 7+ years of proven product marketing experience, preferably in the B2B SaaS or the Maritime industry
- Excellent writing skills in English
- University degree
- Understanding of bundling and pricing
- Experience with product launches
- Highly competitive salary and bonus
- Customer-facing remote-first organisation, which means you can work from home - we organise your IT setup and you receivea monthly remote work allowance
- Extensive and inclusive onboarding process: you’ll be up and running in no time
- We encourage a healthy work-life balance support ed by our Marcura Wellness Zone
- Employment locally, but in a global and ambitious organisation
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