Social Media Specialist

Full time at a Laimoon Verified Company in UAE

Posted on September 15, 2024

Job details

We are looking for a qualified Social Media Specialist to join our Marketing team. As Social Media Specialist, your role is to develop and implement comprehensive social media plans and strategies to increase our web traffic and brand awareness. The ideal candidate will be able to conduct insightful market research to establish a strategy that will effectively reach the target audience.JOB RESPONSIBILITIESDevelop the full social media strategy end to end.Define social care scope and responsibilities.Establish tonality, design guides, and social media content approach.Be responsible for content released on all company social media accounts to drive consistency and continued improvement.Own the development of a strategic social media marketing plan and its associated budget across campaigns and channels.Develop and direct the implementation of a wide range of content forms, including video, text, still imagery, animation, live action, and other content forms that best utilize the technology available on any given social media/digital platform.Create content using various software available.Maintain a unified brand voice across different social media channels.Set up, optimize, create, and execute organic and paid Ad campaigns on Facebook, Instagram, Twitter, TikTok, LinkedIn, YouTube, Snapchat, and other primary/key partnerships.Define audience targets and strategic objectives.Work with agencies, publishers, platforms (directly and indirectly), and other partners to find fast, creative, and efficient ways to build, execute, and measure innovative social media plans that connect with customers, maximize lead generation, engagement, and create sharing, talk value, and advocacy.Review, analyze, and present clear and strategic recommendations to deliver result-driven marketing solutions that span across different functions and disciplines.Increase the quality of leads with coordination and feedback from the CRM department.Use social media marketing tools to create and maintain the company's brand.Work with marketing professionals to develop social media marketing campaigns.Interact with customers and other stakeholders via the company's social media accounts.Analyze the company's digital marketing plan and social media strategy, identifying strategic weaknesses and making recommendations for improvements.Research social media trends and inform management of changes relevant to the company's marketing activities.Set key performance indicators (KPIs) for social media campaigns, such as targets for a certain number of shares or likes, and measure a campaign's performance against the KPIs.Analyze potential strategic partner relationships for expanding the business network through social media influencers, mainline and online media, automotive experts, etc.Monitor competitors' positions online through websites and social media, providing brief feedback to the reporting personnel.Manage customer feedback and issue resolution in a timely manner through proper delegation, escalation, and resolution.JOB REQUIREMENTSBachelor's degree in marketing or related field.Proven work experience in the UAE for a minimum of 5 years as a Social Media Strategist or Social Media & Content Creator.Creativity.Communication.Time management.Ability to use software, technology, and camera equipment.Understanding of all social media channels and trends.General knowledge of search engine optimization.

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Social Media Specialist

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